BTS, the fast-growing South Korean band is coming out with their latest album Map Of The Soul: Persona on April 12th.
However, before that, just like always, the 7 membered band (RM, J-Hope, Suga, Jin, Jung Kook, Jimin and V) released the comeback trailer song for it on March 27th on 12 am KST.
Within just 3 days, the video on YouTube has already crossed over 16 million views and is being massively appreciated by the fandom, especially for the reference it makes to BTS’ 2014 album ‘Skool Luv Affair’ trailer.
The Persona trailer starts on almost the same lines as the 2014 trailer and has heavily taken from RM, the leader’s, part from the Intro: Skool Luv Affair song in the 2014 album.
The song talks about self-worth and finding his real identity over the years. With lyrics that talk about how he is divided into different roles of idol, rapper, Namjoon and leader, as well as references to ‘cancel culture’ especially bringing up the popular phrase ‘But Namjoon’ that many K-pop fans use to bring up past mistakes of Namjoon to cancel the artist further, the song is all about letting those things go.
Persona the song talks about evolving in this world and personal growth, with the line “I just wanna give you all the shoulders when you cry” in particular hitting many fans hard since it seems to be offering support to people in times when they might be feeling weak.
However, the song has created an interesting challenge, called the Persona challenge, where inspired by the lyrics, BTS ARMY (the official fandom name) are sharing their personal stories of growth and how they overcame difficult and trying times.
I was a girl with many insecurities back then, always struggling to make up for my lack of confidence. But now, I am a strong young woman who knows who she is. I may have my days and my nights, but one thing that will never change is my self-love. 💜#PersonaChallenge @BTS_twt pic.twitter.com/3kG5r4T3bc— 🍀134340 miles from sanity🇳🇬 (@naija0329) March 27, 2019
2013 vs 2019. the first photo is embarrassing but i grew up being made to hate my appearance & skin tone & now i love my skin tone & i’m learning to like my facial features. also thank u braces, skincare and better makeup skills! #personachallenge pic.twitter.com/XGSVycfqrf— pri loves jjong (@jjongarchives) March 27, 2019
I was always self conscious growing up with my huge eyes and my raspy voice but I’ve learned to embrace them and love them for making me unique.I also was terrified of speaking in public and now I’m a teacher who encourages my kiddos to embrace their uniqueness💜#PersonaChallenge pic.twitter.com/ORIIaXxlnv— ✨Jacqueline Is seeing BTS 4/4 and 4/5 and NCT 4/12 (@ImThirsTaeKim) March 28, 2019
1987 to 2019— Tammy Spurgeon (@Chaching1201) March 28, 2019
I used to be a people pleaser. Timid af and would lie about how I felt. Not now. I also used to keep all my feelings to myself. Not now. I wrapped all my happiness into another person for a long time. But not now. I’m happy with myself. I ❤️ myself.#PersonaChallenge pic.twitter.com/7X9aFwy3W0
2015 2019— des| PER SO NA (@BTdeS_twt) March 27, 2019
My self worth and confidence was based completely on the validation of those around me (boys, friends etc). I went through so much, and have fought to grow from it all
I’m so proud of the woman I am today
2014 vs 2019 (no filter)— 𝐻𝑜𝓃𝑒𝓎 (@fairybunhun) March 27, 2019
I used to cover my face in almost every selfie because I didn’t think I was that pretty. Now you can’t tell me I’m not cute! Doesn’t matter how many interactions I get or who might look better than me I’m cute af 🥰#Personachallenge pic.twitter.com/sOR3QRXuAM
2012-2018— Kookie Crumbles 💜 (@Crumbles4Kookie) March 28, 2019
I didn’t look straight at the camera because I was uncomfortable facing the world & showing myself. Thanks to @BTS_twt for helping me face the world head on with courage and positivity. #PersonaChallenge pic.twitter.com/8eKsu5ItLl
2015-2019— look at yall naegas…..naegas (@eternalsunseoks) March 28, 2019
i used to HATE my hair bc of european beauty standards. i used straighten my hair all the time bc i thought my natural hair was ugly.
now i never straighten my hair & say a big fuck you to anyone who has told me it looks better straight ☺️#PersonaChallenge pic.twitter.com/ocv1ubn1bG
2013 to 2019, i:— Chengai💜 (@ipurpleyouhobi) March 29, 2019
• Graduated in College – BSN 👩🏻🎓
• Have a stable job for 4 yrs 👩🏻💼
• Lost & gained loved ones 🙋🏻♀️
• SURVIVED Cancer 💜
Surpassing Challenges as it comes 💪🏼💪🏼
getting STRONGER & WISER each day 😉☺️
💜 LOVING MYSELF MORE 💜@BTS_twt#PersonaChallenge pic.twitter.com/EFZtBNwPFm
2012: I was on the verge of giving up. I starved and harmed myself. I saw no future and had no dreams. Thought that was it.— SOPE FANBASE (@rainberryjjk) March 28, 2019
2019: I'm about to graduate Uni. I still struggle but haven't harmed myself in 3yrs. I'm healing. I have a dream. I'll get there one day.#PersonaChallenge pic.twitter.com/VqcjR6RQea
The challenge it seems was originally created by a New Yorker, Josh, who posted on his Twitter, asking people to compare their 2019 self with their 2013 self and see how they had changed.
persona challenge post your 2013 vs 2019 self https://t.co/14jKzXWrQy— funky student | yves and seokjin gay (@natskashi) March 27, 2019
The challenge went viral from there, with the #PersonaChallenge trending worldwide with over 50k tweets contributing to it. ARMYs from all across the world, sharing their stories and being happy how they had grown to love themselves.
At 13, I had a scoliosis surgery which threatened my life as it was a very dangerous surgery. I developed anxiety and I started to hate myself massively. At 19, I have worked through most of my trauma and insecurities. I'm actually starting to love myself.#Personachallenge pic.twitter.com/Jvv1HbtwBI— Elizabeth Jean (@_Lizzie_Jean_) March 28, 2019
This is such a positive and interesting challenge, where it builds the community even closer to each other and allows them to see how people get over their difficulties.
What is your Persona challenge? Let us know about it in the comments below.
Image Credits: Google Images and Twitter
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