E-Commerce Site StalkBuyLove Owners Get Accused Of Ghosting And Running Away With Bloggers, Stylists,...

StalkBuyLove, an e-commerce fashion start-up founded in 2012 by Tushar Ahluwalia, Rashmi Ahluwalia, Nishrit Srivastava, and Shikha Ahluwalia, revolutionized the fashion game...

Why Is There Not Enough Choice In And Focus On Men’s Fashion, Magazines And...

Men and shopping aren't exactly synonyms, especially in mainstream media where male characters are often stereotyped as decidedly rational creatures who deem...
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Watch: Is Sabyasachi’s New Winter Collection Breaking Any Stereotypes Or Is It Just A...

Sabyasachi is one of those league apart designers who made a name for himself in the fashion industry and became the role...

In Pics: This Rajasthani Model & Lawyer’s Inspiring Story Catches Smriti Irani’s Eye At...

The Lakme Fashion Week 2019 is right now underway and as usual is filled with glitz and glamour. Models wearing thousands and lakhs of...

Why Do Indian Celebrities Go From Fair To Brown In International Publications?

I, like many others, grew up immersed in children's publications like Tinkle and Chandamama. While I was heavily...

A Short History Of Bras: Demystifying All The Shebang That Lies Underneath

Demystifier: ED Original where the content is written in such a way that it is knowledgeable and easy to comprehend at the same time. Bras...
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Watch: This Indian City Is Bottling The Lovely Scent Of Rain As Attar/Indian Perfume

The scent of earth after the first rain, known as petrichor fills everyone with wonder and nostalgia. Wouldn't it be beyond wonderful...
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Watch: Why You Should Never Try A Beauty Blogger’s Makeup At Home

The messiahs of Instagram, beauty bloggers, have saved us from many a beauty crisis. We're entirely dependent on...

The Self-Made Billionaire Of The Jenner-ation, Kylie, Makes A Debut On Fake Friendly Fridays

Fake Friendly Fridays is a section where we pick a famous personality and throw fake questions at him/her and in return, we receive...

Why Do Tribal Women Wear These Huge Nose Plugs?

There’s nothing new about girls being asked to behave or adopt certain practices to prevent a possible threat from the opposite gender. But how do...

What’s Wrong If Designer Falguni Thinks Plus-Size Brides Shouldn’t Opt For Deep Necks?

Indian fashion designer Falguni Pathak recently landed in a major controversy when she remarked that plus-size brides should not opt for deep-necks...

Waste Material Is Being Transformed Into Beautiful Art By Indian Artists: See Here

In today's time, climate change and environmental degradation are topics that are being discussed with increasing frequency.  More and more people are taking notice of...

Crazy Things Women Did To Stay Fashionable During The Great Depression And World War...

During a war or a major economic slump, one of the first industries to take a hit is the luxury industry. Most...

“I Am A Boy And I Like Wearing Makeup”: Jason Arland Shares His Struggles...

By Jason Arland When people ask me what drove me to build a career in fashion and makeup, I never have a clear answer for...

Indian Models Who Are Not Your Conventional, Typical Standards Of Beauty And Yet Are...

The beauty standards of modelling have not always been welcoming. The typical idea of beauty is Eurocentric; tall, white-skinned and thin, but recently there...

Sabyasachi Mukherjee Issues Clarification On Being Bashed Over ‘Overdressed Women, Caked With Makeup, Are...

One of the leaders of the Indian fashion industry, Sabyasachi Mukherjee, recently drew fire for making a generalized statement about overdressed women...
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Why Are We Trolling Nita Ambani For Carrying A Rs. 2.6 Crore Crocodile Skin...

Nita Ambani is currently in the news for carrying a handbag studded with around 240 diamonds and costing approx Rs. 2.6 crores.  Ambani, who is...
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This Fashion Tech Bag Made In India Which Can Book A Cab, Locate Phone,...

It is not only our phones or house appliances that are now smart now, the tech world is including in fashion into it too.  And...

The Ugly, Dark Side Of Being A Beauty Blogger, Told By One Herself

If I had a penny for every time I envied a beauty blogger, I'd have enough pennies to make beauty bloggers envy...
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Prada Is Only Now Going Fur-Free, But These Indian Fashion Brands Have Been Cruelty...

The cruelty free mindset is finally catching up with more and more high fashion luxury brands, the latest one to join it is Prada.  As...
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Why Women Dressed Like Men In The 1920s 

By Divya Koppisetti If you thought the Roaring 20s was all about feisty flappers and the birth of Jazz Age, think again! The earliest seeds of...
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Watch: Mangal Bazaars Are Better Than Shopping Complexes: We LivED It!

Liv’ED It is an ED original style where we write about our personal experiences on experiencing and reviewing any app/place/website which gives us a...
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5 Celebrity Inspired Saree Styles That You Can Wear From Work To Weddings!

Oh, we know the rush! The rush of both deadlines and reaching a wedding venue on time! The endless chain of thoughts that run in...

Men In Skirts Are Seen With Raised Eyebrows But Not Women In Suits: Why?

By Darshna Kumar Fashion might be an insignificant part of some people’s life. However, it is a powerful tool...

In Pics: History Of Lipsticks: From Harappan Civilisation To Being Linked With Satanic Worship

Makeup, as modern as it sounds, has ancient roots. The most popular element of makeup is the lipstick. The lipstick too is a fairly...
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Watch: The Soul Behind The Biggest Fashion Empire; Coco Chanel

Fashion is something we all deal with in our day to day lives, but understanding fashion and its essence is not everyone's...
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Five Types of One-Piece Dresses That Will Reign Supreme in 2019

One-piece dresses are as timeless as fashion itself. Versatile and uber-stylish, they promise to help you effortlessly ‘slay’ each day. If you’re looking for a...

Why Do Lingerie Brands Not Make Pretty/Sexy Bras For Big Breasted Women?

Bras are a necessary evil. They offer support, some level of comfort and perhaps an element of sexiness to the female body....
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Miss Universe 2018 Allegedly Wore A Sabyasachi Copy At The New York Fashion Week...

When it comes to copying or 'taking inspiration' it is usually the Indians who are mostly held guilty of.  Whether it be in music, films...

In Pics: The Meanings Behind The Most Trending Tattoo Designs Of Today

Nowadays, tattoo designing has become more like a customary trend for millennials, with so many tattoo designs to choose from. Whether its 'butterflies' or names...
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Watch: The Interesting History Of Hats And Their Journey Through Time

By Riddhi Tyagi The things that come to our mind first when we think of an accessory to go with our outfits are: bags, shoes,...

’Tis The Season: Fall Winter Trends 2018

There’s a reason why we love winter, and that’s because with the change of season comes an awesome change in trends! In winters, we really...

Dear Millennials: Fast Fashion Is Creating An Environmental Crisis And It’s Time You Change...

Fast fashion can be simply defined as inexpensive clothing produced for mass consumption in response to the latest trends. It is a contemporary term...
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Rise Of Big Bazaar And Max Fashion Show Indian Millennials Are Hungry For Budget...

Fashion is always something that the common people associate with big brands, expensive clothes and generally only saved for special occasions. The daily life is...

Netizens Slam Miss USA For Passing Racist Remarks During Miss Universe Pageant 2018

The Miss Universe pageant is one of the most renowned and respected titles around the globe. Nearly ten thousand women from different countries of...
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All Of Sabyasachi’s Bollywood Brides Look The Same; Designer Gets Trolled Online

There are a few Indian designers that have had a big hand in bringing our fashion industry on the global map and one of...

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Some Crazy Things About Society Which Leapt Out At Me From Joker

I recently watched Todd Phillip’s Joker and since enough has been said about the protagonist Joaquin Phoenix’s riveting performance, gory nihilism, and an underwhelming...