You think Fashion’s expensive? Reality Check – so is Football.

Start talking about a Prada coat and all the pseudo intellectuals around you would flare their noses at the slight mention of it. What’s the...
one piece dresses

Five Types of One-Piece Dresses That Will Reign Supreme in 2019

One-piece dresses are as timeless as fashion itself. Versatile and uber-stylish, they promise to help you effortlessly ‘slay’ each day. If you’re looking for a...

ED VoxPop – Quality Makeup Or Good Smell? What Would You Choose?

Just imagine, what if one day you were asked to pickup just one makeup product out of your whole kit? Or what if you...

Here’s How You Can Make Your Hostel Room Look More Home-Like & Lovely

Don't these rooms look pretty? A hostel room is home away from home so it has to look like one too. It is very hard to...

Dear Millennials: Fast Fashion Is Creating An Environmental Crisis And It’s Time You Change...

Fast fashion can be simply defined as inexpensive clothing produced for mass consumption in response to the latest trends. It is a contemporary term...

Femina PowerList Awards 2015 Felicitates 10 Women Achievers

On 12th October, Femina hosted Femina Powerlist North 2015, to award and felicitate 10 influential and powerful women achievers from various fields.  ED was also present there and...

Fashion Trends & Style Tips For Spring 2016 From Bollywood Stylist & Designer

By Arpita Mahapatra  Economy Decoded officially brings to you style tips from a professional designer and stylist for Bollywood- fashionista extraordinaire Chandni Sahu. -  She is...

Selfies: All you need to know

America's First Lady Michelle Obama has done it. So has Pope Francis, international space station astronaut Aki Hoshide (in space, no less) and Hollywood...

In Pics: Men Are Now More And More Attached To & Obsessed With Their...

What could possibly be common between ancient rulers and Bollywood celebs of today? A beard. That's right. Beard has been a man's best friend for years...

Smart shopping: Get the most out of sales

By Anubhuti Arya Whether in India or abroad, almost every fashion store’s banners are screaming “SALE”, and are attracting customers like never before! So what...

ED’s Minimalistic Wardrobe Campaign: Learn from the Pros

With inputs from Navni Bhatia & Gayatri Sood Ever repeated the same outfit even twice a week to work? No man, I have a reputation at...

Brand Brigade

 Louis Vitton, Hermes, Tod’s, Bottega Veneta, Fendi, Versace, Chanel, Gucci, Dior...brands that spell luxury at its finest. The Indian economy is ‘shining’ indeed...
choli, indian blouses history

The Very Intriguing And Unknown Journey & History of ‘Sari’

The ‘sari’ has always been a staple outfit for women in India, and the surprising fact here is that ‘sari’ is common across the...

How to Dress *Appropriately* For Indian Women: A Guide

By Shubhani Syal I recently read about what Swati Deshpande had to say about women’s dressing and their link to medical conditions like PCOS. That...
sabyasachi copy

Miss Universe 2018 Allegedly Wore A Sabyasachi Copy At The New York Fashion Week...

When it comes to copying or 'taking inspiration' it is usually the Indians who are mostly held guilty of.  Whether it be in music, films...

Friendly Fridays Chapter 50: Fashion Entrepreneur Pernia Qureshi

This week on Friendly Fridays we have with us Pernia Qureshi, Founder of http://PerniasPopUpShop.Com .  She is one of India's leading style icons and fashion entrepreneurs. She has worked...

Ethnic Street Styles You Can Effortlessly Pull Off This Season

By Drishya Subramaniam The vast array of present collections among the fashion world has opened our eyes to acceptance of quirkier outlook among Indians. The ability...

Check Out This Latest Beauty Trend Of Nose Hair Extensions!

Every year comes with its fair share of the most bizarre and ridiculous beauty and fashion trends. This year didn’t fail to surprise us...

Michael Kors just lost its status as one of the coolest brands in the...

According to a Business Insider story 6 days back, “Michael Kors has lost its status as one of the coolest brands in the industry."...

Fashion History: How We Went From Ankle Length Gowns To Skinny Jeans

My life, My jeans. When it comes to fashion, there are usually two widely differing stances (no, I’m not talking about the movie). One set...

Friendly Fridays Chapter 61: Winner India’s Next Top Model: Danielle Canute

This week on Friendly Fridays we have with us the winner of “India's Next Top Model” Danielle Canute. Danielle was the youngest girl on India's next...
fashion essentials

10 Fashion Essentials For Every Girl

We all have been in that scary situation where we endlessly stare at our wardrobe and think “Oh God! I have nothing to wear!” Well,...
miss africa bangalore

The Miss Africa Bangalore: Much More Than A Beauty Pageant For Africans In Bangalore

Here is one beauty pageant that aims to spread awareness with just the fact that it exists. Bangalore is a fairly diverse city with a...

POTUS, LOTUS and R-Day Fashion

Michelle Obama's India Wardrobe is Petal-Strewn: Of the many reasons there are to admire Michelle Obama, her seemingly effortless resistance to jet lag has got to be one...

Diversity on the Ramp

New York Fashion Week had a lot to offer this time, as a huge number of designers came up with innovative concepts and put...

Winter Trends 2013: Make your winters hot!

With winter approaching and New York Fashion Week already underway, ED brings you a list of fun fashion stuff you can try this winter...

Kylie Jenners New Lip Kit Too Lip-tastic!

By Jinelle D'souza Who is Kylie Jenner? In the beginning, everyone  knew Kylie Jenner as Kim Kardashian's little sister, who would have known that the little...
Women Dressed Like Men

Why Women Dressed Like Men In The 1920s 

By Divya Koppisetti If you thought the Roaring 20s was all about feisty flappers and the birth of Jazz Age, think again! The earliest seeds of...

A Study in White

When Snow White was given her ubiquitous name due to her pearlescent complexion, it was meant to highlight how her pale skin made her...

Spring 2014 Trends: Directly from the Runway!

By Priya Goyal Pretty Pastels: A rainbow of soft springtime shades reigned throughout the collections; from minty -green board – shorts-suit to a sexy-CEO lilac dress...

9 Saree Trends Every Woman Needs To Know For 2017

As Indian women, we all have a special corner reserved in our hearts for the saree. How we looked on with awe when our...
Indian Fashion Designers

These 5 Indian Fashion Designers Are A Must To Know About

Fashion in India is something that has millennias old history, it is rich and diverse with some pretty interesting styles present across the different...

9 Style Lessons from Chanel

The Chanel show is always a crowd pleaser…   It’s also a good place to pick up some lessons in styling because as we...

Fashion As Communication

By Prarthana Mukherjee When we think of communication, we most often think of the verbal ways in which one speaks to another. In more recent...
video

In An Era Of Body Shaming & Size 0, Watch How Many Leading Ladies...

From the era of ancient Greco-Roman sculptures to Raja Ravi Varma paintings, right down to more modern icons like Marilyn Monroe and Kate Winslet,...

Pronouncing It Wrong – A Sin Unforgivable

Ever hesitated while saying your favourite designer’s name because it’s too hard to say? Well, we all have been through this. Mispronouncing a fashion brand...

Must Read

FlippED: Self Help Vs Fictional Books, Our Bloggers Fight It Out

FlippED is an ED Original style wherein two bloggers come together to share their opposing or orthogonal perspectives on an interesting subject. We’re back with...

As A Liberal Millennial, Did I Find Batla House To Be Another Jingoistic, Nationalistic...

Batla House is based on the incident of encounter against the Indian Mujahideen terrorists which took place in New Delhi in 2008. However, it...

Is It Ok To Ask Transgenders To Get A Medical Certificate To Prove They’ve...

transgender protection bill The festival of Raksha Bandhan was celebrated throughout India a day ago. Along with the...