Historically, our world has been divided into Pre-Christian and Post-Christian eras, but will these be the only division used in the future?
No, as now, we have a pre-COVID and will have a post-COVID era too!
One cannot deny the harm COVID has brought to the world, but did it do any good to anyone?
Education Technology – EdTech
The EdTech companies in India will surely say yes. Made up of two words, education and technology, EdTech refers to the technology designed to facilitate and enhance education.
Byju’s, Unacademy, Vedantu, Meritnation, among so many others, have been in the game for the past several years and have seen significant growth in their user base since the announcement of lockdown in March 2020.
To keep up with the changing times and also to adapt to the COVID world, a surge of conventional coaching centers going online was also evident.
The Potential of Indian Markets
India has the second-largest number of internet users in the world. It is estimated that by the year 2023, the number of active Indian internet users will reach almost 666 million.
Therefore, more and more companies and startups are willing to be a part of the race to encash the opportunity in the Indian market.
Amazon Ventures Into The EdTech Domain
In view of the recent growth of EdTech in India, Amazon has forayed into the domain with Amazon Academy. It marks an indicator for Amazon CEO Jeff Bezos’s larger plans for the Indian market.
Running in beta mode, the content is available for free on the app right now. Amazon has, in fact, rebranded its former JEE Ready app into Amazon Academy. As told by an Amazon spokesperson in an interview recently, “Following the release of the JEE Ready app on the Play Store in Dec 2019, Amazon is continuing to test an offering for students preparing for JEE. We will come back with more details on this soon.”
Market analysts have also said that the rebranding strategy is in order to compete with Reliance which has also recently entered the EdTech domain, acquiring a majority stake in Embibe.
The Amazon Academy allows students of classes XI and XII preparing for engineering entrance exams to take free mock tests with over 10,000+ practice questions. They can enroll for free through their Amazon account.
Amazon Academy has got a great response with over 10,000 downloads within the first month of its launch and over 5 lakh downloads through Google Play Store. A website has also been launched for the same. The app is yet to be available on iOS.
India witnessed one of the most stringent lockdowns which affected the incomes of innumerable households, rendering people helpless, and crushing their hopes.
Amazon Academy providing free content, at least for the time being, could be helpful for students coming from underprivileged backgrounds, who dream to get into IITs and find it difficult to afford coaching centers.
Do you think that Amazon Academy will also have the same effect on the Indian EdTech industry as Jio had on the telecom industry in 2016?
Do let us know your views and experiences.
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This post is tagged under: Amazon India, coronavirus, coronavirus lockdown, India lockdown, EdTech, Byju’s, Meritnation, Vedantu, Amazon Academy, Reliance, reliance jio, Reliance Industries, Reliance JioMart, AmazonIndia, Amazon vs Reliance, Imbibe, jeff bezoz, Mukesh Ambani, education, digital education, online classes, online classes India, JEE Mains, JEE Advanced, coaching centers, private coaching centres, coaching in India