An Online Talent Hunt platform turned Independent Music Label, Innovura Entertainment celebrates their 1 year Anniversary on 11th May, 2021. Innovura started off around the same time as the pandemic first hit in 2020 and, ironically will be touching the one year mark in yet another lockdown. However, as has been the Company’s spirit, there’s always reason to celebrate small and big milestones alike.
From hosting three successful Online Talent Hunts which aimed to provide a virtual stage for talents, and win big cash prizes from the comfort of their homes, Innovura exceedingly progressed into one of the most reliable and experienced Hip-Hop Labels in the country.
Apart from their 7 exclusive artists handpicked by the label from the most remote parts of India – Kanishq Singh (Tatanagar, Jharkhand), Badkidz- Avee & Insane (Chandigarh), Brave Wrld (Raipur, Chattisgarh), Krazer (Dhanbad, Jharkhand), Candid Nib (Dehradun, Uttarakhand), Deepen (Raipur) – Innovura also collaborated and released tracks with many big rappers from the Industry like Loka, Sikander Kahlo, Harjas Harjaayi, Mob D, Muhfaad, Dhruv Rajpal, Vaksh and Calm from Seedhe Maut. Their exclusive talents have had the opportunity to work with prominent faces in the industry, upheaving their careers.
The Label crossed 50+ YouTube video uploads with 73K Subscribers and over 11 Million views within one year of the Channel’s release, creating a new benchmark for hustle in the Hip-Hip industry. The numbers speak for themselves. Their versatile outreach for artists and easy accessibility has been their most captivating factor for audiences and artists. Innovura Events, is a venture by Innovura through which the label launched the first leg of their ‘Takeover Tour’ and successfully hosted 2 live Hip-Hop concerts with rapper Loka in Bangalore and Ranchi, 1 live listening session with rapper Dhruv Rajpal at FTC, Delhi, and multiple Hip-Hop cyphers in Dhandbad and Pune.
The vision for Innovura stems from the Company’s 22 year old CEO/Co-Founder and Entrepreneur Mr. Rohit Ranjan. The extraordinary ideas are the works of their ever enthusiastic CEO, known for his risk-taking personality and highly experimental nature. He believes in giving instant feedbacks to the artists on their work and staying deeply involved with the functioning of the Company. His vision for the culture and the Hip-Hop community have been game changing. The revolutionary has set new standards and inspired faith in many artists to pursue their music by creating indispensable opportunities for them. Not only is he an inspiration to his team, but also a upstanding example for young entrepreneurs across the country to be go-getters and take risks.
Innovura’s latest venture, the ‘Under-Rated Mixtape’, gave under-rated Hip-Hop artists a bigger platform to help their music reach a wider audience and gain the deserved recognition. The mixtape featured tracks from 7 Independent artists from across India.
In February 2021 Innovura also hosted the industry’s first-ever Hip-Hop talk show ‘The Raaj Jones Show’ hosted by celebrity interviewer and RJ Raaj Jones at the Studio, XO Bar, Gurgaon. Rappers like Ikka, Lil Golu, Seedhe Maut, Forty Seven and Bali were in attendance for the episodic series released on YouTube. It is evident that Innovura has big plans for the Hip-Hop industry as a whole and they’re steadily working their way to the top.
Needless to say, Innovura’s journey has indeed been remarkable, making them inspiration for various other labels to rise and give Indian Hip-Hop the required support and, recognition to it’s artists. The Label has time and again delivered to their audiences music that is fresh, versatile and out-of-the-box definitely making them a force to be reckoned with.
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