The COVID-19 pandemic certainly brought out the creativity in several sectors, including the matrimonial one.
It had already been used by matrimonial sites to get more customers and even several other businesses who used the pandemic to advertise their products.
But now with the vaccination drive in India in full swing, it seems that even the matrimonial ads are getting creative, or so the original poster would lead us to believe.
Recently, a matrimonial ad went viral, where a Roman Catholic girl is seen stating that she has gotten both her COVID vaccine shots and is looking for a groom who is also vaccinated.
It was shared and retweeted by several people, including Shashi Tharoor, who wrote, “Vaccinated bride seeks vaccinated groom! No doubt the preferred marriage gift will be a booster shot!? Is this going to be our New Normal?”
Vaccinated bride seeks vaccinated groom! No doubt the preferred marriage gift will be a booster shot!? Is this going to be our New Normal? pic.twitter.com/AJXFaSAbYs
— Shashi Tharoor (@ShashiTharoor) June 8, 2021
However, the language of the ad made many think that it was forged or just some kind of prank.
Read More: This Kerala Based Matrimonial Service Is Standing Out By Featuring Profiles Of Sexual Minorities
Was The Ad Authentic?
Let us clear the air instantly and say that no, the ad was not actually true and was instead a part of a campaign for the COVID-19 vaccine.
The ad created in a typical matrimonial ad format showed the age and certain personal details of a fictional girl such as her being Roman Catholic, 24-year-old, self-employed and that she had gotten both the shots of the Covishield vaccine.
The ad then went on to state that the boy must be Roman Catholic too, between the age of 28-30 years old, postgraduate, humourous, patient, independent and should have also received both the shots of Covishield.
While the ad went viral it was soon revealed that it was not actually true and just part of a campaign created by a person from Goa.
Savio Figueiredo, the person who created the ad told The Indian Express that “I created the ad with the intention of encouraging people to take the vaccine and posted it on my Facebook page. Someone got the bull by the tail, thought it was real, and now it has gone viral.”
Reports state that Figueiredo probably created the ad using some editing tool or app that allowed him to input whatever information he desired in that particular template.
However, it seems that the intent behind the fake ad did come true though, as Savio states that his phone has not stopped ringing, with people trying to get the COVID-19 vaccination.
According to reports, people from Kolkata, Odisha and Mangaluru are also calling to inquire about the advert and trying to get more information on it.
Figueiredo had initially posted the fake ad on his Facebook page with the title of “The future of Matrimonials’ and the contact number given in it is actually of a vaccination centre.
Image Credits: Google Images
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This post is tagged under: advertisement, covishield, groom, matrimonial alliance, shashi tharoor, vaccinated, viral, Matrimonial ad, Matrimonial ad covishield, Bride Seeking Vaccinated Groom, viral Matrimonial ad, Matrimonial ad covid vaccination