When it comes to luxury brands, the biggest draw towards them is their exclusivity. Some of the biggest such brands certainly have a laundry list of rules and regulations that limit exactly who can buy from them, even keeping a check on their customers once the purchase is made. One of them that has come into the spotlight again is the car brand Ferrari and its bizarre rules.
A recent video of entrepreneur Jeff Fenster went viral on Instagram, where he was seen speaking about some of the rules he experienced himself when he went to buy a Ferrari. One of these rules is that one cannot just walk into a Ferrari dealership and buy a brand new Ferrari; one must first buy a used model before becoming eligible to buy a new model. He further pointed out that used cars are actually priced higher than even the newly launched models, probably due to Ferrari’s rule that keeps their used cars’ value high.
In the video, Fenster, recalling an incident, said, “The coolest thing about Ferrari… is that you can’t just go buy a Ferrari. You have to buy a used one first. Literally, years ago, when they were coming out with the concept of the Ferrari SUV, I was like, ‘I want one of those.’ It was years away from being made, but they just announced it.
So, my wife and I went into a Ferrari dealership and I said, ‘I’d like to put my name down for a Ferrari SUV.’ And he said, ‘Well, what’s your name?’ I provided it to him, and he said, ‘We don’t have you. Have you ever owned a Ferrari?’ I replied, ‘No,’ and he kind of laughed at me, and I was like, ‘What?’ He said, ‘I can’t sell you a Ferrari SUV. These are one of the hottest out.’
And I was like, ‘Why not? Is it sold out?’ He replied, ‘You can’t own a Ferrari until you own a Ferrari.’ And they said you get to buy a used one. So guess what? The used ones cost more than the new ones.
In the dealership, they have pre-owned Ferraris that have wear and tear and are used. And I’m like, ‘Okay, so one’s £400,000 new. What is this one?’ He said, ‘£520,000.’ I said, ‘Well, wait, how does that make sense?’ Because you have to buy a used one to get a new one. So the value is retained in the automobile.”
Here, we take a look at that and other, more bizarre and strict rules from the automobile company.
Read More: In Pics: Here Are The Companies That Dominate The Global Car Industry
Image Credits: Google Images
Sources: The Economic Times, Forbes, Auto Evolution
Find the blogger: @chirali_08
This post is tagged under: Ferrari, Ferrari cars, Ferrari rules, Ferrari weird rules, Ferrari strict, Ferrari strict rules, Ferrari resell, Ferrari first time, Ferrari car brand, Ferrari ownership, buying a Ferrari, luxury car exclusivity, Ferrari brand loyalty, used Ferrari market, Ferrari initiation process, lamborghini
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