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Zynga Co-Founder Launches GALA Together With Simplex & Bitrue


Accessibility of the token will help strengthen virtual economies for dapp makers

14 September 2020 – Gala Games (, Simplex ( and Bitrue ( have today announced details for the exchange debut of GALA, a new ERC-20 token from the co-founder of gaming giant Zynga. Starting September 14th, GALA will be purchasable directly through Simplex, the market leading fiat infrastructure for crypto onramps, via their integration with the digital asset management platform Bitrue, who will also be listing them for trading against other cryptocurrencies on their exchange.

The GALA token powers the Gala Games platform, a robust ecosystem that enables game makers to develop innovative and engaging dapps. It also facilitates the minting and trading of non-fungible tokens (NFTs) – unique tokens that can take the form of special items within gameworlds, or can be traded for other cryptocurrencies. The GALA token is the only way to purchase items and upgrades in the Gala Games network, and as a utility token its only function is to be consumed by players. This technology allows developers to nurture virtual economies within their games that can ultimately be converted into real-world value for their users.

The Gala Games team believe that by combining the innovative and democratizing forces of blockchain technology with the accessibility of gaming, an entirely new segment of users can be onboarded. The integration of simple inroads to this market, via more conventional means of exchange, is a critical part of the Gala Games vision. Therefore, the partnership with Simplex, the leading fiat infrastructure for crypto onramps, is a critical move in enabling millions to enjoy the GALA token, one that is eagerly anticipated by the Gala Games development team.

At the same time, the wide user base of Bitrue will enable more of the blockchain community to gain exposure to Gala Games, as well as giving more people the opportunity to get the $GALA token, which has never been available for purchase and has until now only been distributed as rewards for the operation of the Gala Soft Node.

Eric Schiermeyer, co-founder of Zynga and one of the founders of Gala Games, said of the partnerships, “It is our hope that with Bitrue and Simplex, we will be able to unlock blockchain gaming and make it accessible for everyone. One of the challenges confronting blockchain projects is the fact that the global blockchain community is small. By opening up onramps through a more conventional means of in-game payments, we make it possible for over 2.4 billion active gamers worldwide to participate in this growing ecosystem.”

“We’re excited to announce our partnership with GALA, who are leading the way in connecting crypto and casual games. Casual games are an innovative application that will open up the ecosystem to many new users. Simplex is thrilled to work alongside GALA and Bitrue to enable billions of people to easily and securely onramp to the community,” stated co-founder and CEO of Simplex, Nimrod Lehavi.

Founded in 2018, Gala Games has worked hard behind the scenes to create games which serve as introductions to blockchain gaming, such as Town Star. Created by the same Creative Director as Farmville 2, which boasts 300 million players with over a billion dollars of revenue, Town Star is highly anticipated. In Town Star, users can place blockchain objects, known as non-fungible tokens, in the game itself, enhancing their gameplay. This is a fundamental departure from the purely profit-driven model favored by most game companies. With Gala Games, users own their assets and can use them how they see fit, whether in gameplay or in trade or sales.

The partnership between Gala Games & Simplex is a riskless and easy way for millions of users to onramp into the blockchain space, while the listing of GALA on Bitrue will give these users a home in the cryptocurrency trading ecosystem.

About Gala

Gala Games is revolutionizing gameplay by giving players control of their in-game assets and creating an easy onramp to bring non-blockchain players into the cryptosphere. Headed by the co-founder of Zynga and the Creative Director behind viral gaming phenomenon such as Farmville 2, Gala Games is poised to bring blockchain gaming to the masses. Find out more at

About Bitrue

Launched in July 2018, Bitrue is a diversified financial services platform with support for trading, loans, and investments. Bitrue aims to utilize blockchain technology to bring financial opportunities to everybody regardless of their location or financial position. They have offices worldwide and continue to develop new features at a rapid speed to fully service the new wave of the digital economy.

Find more information at

About Simplex

Simplex has been changing the status quo of crypto on/off ramps since 2014. Working alongside the biggest names in the crypto ecosystem, including Binance, Huobi, KuCoin, Bitpay, among hundreds of others, Simplex provides the complete fiat infrastructure for the cryptocurrency ecosystem. Simplex offers a range of risk-free solutions, including debit and credit card processing that ensures full charge-back prevention, the Simplex Account, an end-to-end fiat banking solution that supports local payments methods, and the Simplex Visa card, to use digital currencies in everyday life. As a licensed EU financial institution, Simplex was selected as one of the 10 most impactful companies in blockchain in 2020. Put simply, Simplex is making crypto accessible to humans, turning the complex into the Simplex. Keep up with the latest Simplex news by following us on Twitter or visiting

Media contact

Company: Gala Games

Contact: Jason Brink



(Syndicated press content)

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