Last month, the Trinamool Congress (TMC) had launched a digital campaign, called ‘Mark yourself safe from BJP’. The campaign is the brainchild of Prashant Kishore and his Indian Political Action Committee (I-Pac) team.
About The Campaign
‘Mark yourself safe from BJP’ is a digital campaign running on a website with the domain name savebengalfrombjp.com.
TMC had launched this campaign to bring the alleged wrongdoings of BJP to the attention of the general public, ahead of the West Bengal assembly elections to be held next year.
As soon as one lands on the aforementioned website, one comes across various questions as a part of the campaign. One needs to select the question from the several available, and click ‘Mark yourself safe from BJP’ to extend one’s participation in the campaign.
The questions include:
- Are you against hate?
- Do you oppose divisive politics?
- Will you speak up against autocracy?
- Do you stand up against inequality?
- Do you reject restrictions on choice?
Additionally, the site has a tracker of the number of participants on the bottom left corner and the slogan “Save Bengal” on the bottom right corner.
How Has The Participation Been?
Recently in a statement, TMC highlighted the participation of citizens in the digital campaign, according to which, over 10 lakh people have already marked themselves as safe on the website. As of November 17, 2020, over 14 lakh people have visited the site.
Reportedly, the campaign has witnessed maximum participation from people in the age group of 18-35 years. Additionally, a Facebook group created for the same campaign has over 93,000 members.
Similar Past Campaigns
About a year ago, TMC had launched another campaign, namely ‘Didi Ke Bolo’ in which citizens could get in touch with the Chief Minister’s office by dialling a helpline number or even through WhatsApp and Facebook.
In March 2020, it had also launched a campaign, namely the ‘Banglar Gorbo Mamata’ campaign, meaning Didi, the pride of Bengal.
Quite unique campaigns, indeed!
Image Sources: Twitter, savebjpfrombengal.com
Find the blogger: @_RitikaNijhawan
This post is tagged under: Mark yourself safe from BJP campaign, Trinamool Congress, BJP, Assembly Elections, West Bengal Assembly Elections, assembly elections 2021, digital campaigns