The Great Indian Festive Sale has begun and online stores have huge discounts to offer on this Republic Day. Before delving into them, do make sure you can well recognize the traps in these big sales.
The latest such trap was discovered when Flipkart was selling a sandal at Rs 399 after marking it at a 50% discount on its original price of Rs 799. But wait until you take a closer look. Poor photoshop shows the sandal’s original price at Rs 399. The 50% discount was a complete sham!
Beware of these traps if you do not wish to overspend on the Great Indian Festive Sale!
They create a sense of urgency:
The Republic Day sale will make you feel that you urgently need to avail them. They will lure you saying that it is the last day of the sale with limited period offers. DO NOT fall for this. Even if you miss out on it, don’t worry, there will be a Holi ‘special’ offer, following which there will be an Independence Day sale and so much more all year round!
You fear you will lose out:
Once the sense of urgency is implanted in your mind, you instinctively begin to fear that you might miss out on a lot if you don’t shop at this Republic Day Sale!
The fear of losing out on a lucrative deal is one of the most effective ways to boost sales for a retailer. For instance, on the occasion of Diwali, Amazon is offering the new Samsung Galaxy S7 for a heavy discount. But should this be the reason you buy this handset?
Ever since we were kids, we have always been looking for free munchies from school or any free gifts! The Republic Day Sale cashes in on this very tendency of the human mind.
We are always looking for a free gift. Many times we fail to check whether the freebie we are being offered is really worth it.
For instance, after purchasing goods worth Rs 5000, you are offered a free t-shirt. Not a really great deal, is it? It is therefore always better to avail discounts on individual items rather than look for free gifts. They are often low in quality and unworthy.
Big Savings are a hoax
Often times the conditions on availing these discounts on the Republic Day Sale is that the shopping can be done via Apps only and not from the online website.
While purchasing shoes from a certain brand, I once saw the offered discount was that of 72%.But when I entered the product page, the price doubled up to twice of the discounted price!
So do remember to check the prices on every page before the payment.
The app is the safest way to hide all fraud product listings. Certain browser add-ons keep track on the product price on a particular date. So do use that plugin while shopping online on desktops.
Discounts that might deceive
Suppose there is a sale that says ‘up to 30%* discount’. The figure may look good but it could be deceptive. This comes with a “terms and conditions apply”. The asterisk here usually means that the 30% discount will be given to you on a minimum purchase of Rs 6,000 or more.
Before you know it, you end up spending much more than what you originally intended to.
Common mistakes to be avoided
Many young people look at shopping as a way to de-stress themselves. But this has a side effect that can make matters worse. You might only be digging a deeper hole for yourself.
Think through your purchases, especially during sales. Spend on things you actually need and would buy anyway, irrespective of the sale. Do the market research beforehand to recognize and avail of a ‘real’ discount. Try to get a straight discount on individually priced items instead of ‘buy 2 get 1 free’ type of offers.
Do read carefully the terms and conditions while shopping on your mobile screen, there might be some glitches on offers that seem too good to be true!
Image Credits: Google Images
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