Welcome 2012! Will it be Red Bull’s run this time too?

I am keeping a promise that I made to myself and this is a beginning of writing about the F1 Teams and the drivers regularly. This year the F1 circus is going to be really huge and we can start imagining that there will be a real contest on the cards. Unless of course that the guys at McLaren and Ferrari don’t take themselves seriously.

The way the seats got filled so early is a good pointer, there are at least a couple of seats undecided as I write this, nevertheless its a heave of sigh for quite a young set of people and of course quite an old set of people – read Pedro La Rosa it is now a settled affair.

The most important point here would be that its is becoming a sort of champions round akin to what we have in our National Racing Championship. All the champions are there when you have Kimi also joining in, it will be fun to watch. I am only sad that Adrian has not been confirmed yet and would be forced to comment if they came together at a corner or if any of them were to be racing together at some point in a race. I wish Webber and Massa also had a chance to be champions so almost half of the grid would be champions.

Now lets see how they stack up, Red Bull  remains the same team, and we should only be looking at their style and they can be a great team in the making, I am talking long term. If one team which has the potential to be a threat to Ferrari fan base in the long run without being in the motorsports business, trust me it could be only Red Bull. Not because I was the official blogger, but you should know the branding that Red Bull is capable of and how they were on top in both the forms of racing today – the circuit and the forests, I mean the racing and the rallying they have been there. They are building a loyal fan base, if you have doubt check out their Facebook page with 25 million likes and almost a million people talking about it.

Just check out this article which underlined how Red Bull has now really become the content and media in a way that they are doing a great job of most importantly selling the energy drink. I have been associated with the brand up close, and some of the branding association and the branding on ground is pretty close to the energy drink literally. Take the case of the Red Bull Racing Cans, the students get to make cars out of Red Bull cans and get to do a race like event with trials, qualifying and the race. For the first time when I watched, I didnt know they had a final with all the cars on the grid! In a way as one participant pointed out you had to control the remote very well and aerodynamics can wait, still it was fun to see the cars going all over and you know how they get stuck in a corner and et all. And there are appeals to the Marshals and Chief stewards after the results are announced.

Then the best one happened when I was with Team Red Bull Racing at Khardung La, running an F1 car at 18,380 feet above MSL to be precise is not everyone’s idea of owning an F1 team. Here’s how they make themselves heard and they are loud about that when they do it. To top it all they had their Kart Fight this season in India. Its a nice way to be there, and I know for sure what they are capable of, setting the trend as they did a few weeks before the Inaugural GP blazing the road at the India Gate.

Once Yohann Setna in a conversation long ago had said, ‘You wont be surprised if you can see Red Bull on anything that moves, motorsports in particular, and most important they have only one product!’
If you can add up all these, they are slowly building up the momentum to be the franchise that everyone would want to associate with. And you can easily do it with so much of action on the ground and off the ground, at the races, rallies and even in the Himalayas!

On the other hand they have a formidable Young Drivers Program, and that’s getting really into the mode. Daniel Ricciardio who will drive for STR is a Red Bull prodigy in their terminology. You get to be the best under Red Bull.

Now back to the teams, Mc Laren and Ferrari  have so much at stake atleast start pretneding to be guys, and make a match, while 2011 was boring except a couple of races, we need to see some down to the last race happening this year in 2012. Would be interesting to see someone fail me in that aspect.
Button will continue in his form and Lewis will try a resurrection from the bad times he has had on track and his personal life. Fernando and Massa will be watched eagerly by all the F1 fans and that eventually means Ferrari fans at large.

Then there is Mercedes, with Schumi and Nico they are trying hard and probably they were the ones who tried hard last year. Lotus Renault, we can call them with full honours with the other Renault becoming Caterham, will love to see them challenge the guys on top. Will wait to see  how Kimi a part owner too, will play his part and make it happen, we are for sure in for some real fast entertainment. The Iceman is back as an owner/driver at Lotus Renault.

Down the order we have, Force India – Sahara Force India to be honest, only wondering if the Kingfisher’s problem should not rub off on to the team, its been an excellent progress to date for the team. Though I would have loved this team to have an Indian driver in Narain or Karun, I am sceptical of Mallya approving my idea. On that front, I think the erstwhile Lotus Renault did make us look bad when they didnt put Karun in for Indian race giving Mallya a big boost for his idea of Indian drivers not being upto the mark.

Then there is Williams, where are the glorious days Mr. SFW? But I have the highest regards for such an independent team on the grid, lets hope they get some pace and make themselves heard.
Sauber, our Amul’s Brand car if I may call it and then HRT, STR and Marussia to complete the list.

Personally sad to see Sir Richard Branson leave, he is my entrepreneurial hero away from the tech world.

[Check Out His Blog At www.rsenthilkumar.com/]