TAES 2018 (Traditional Art Entrepreneurship Summit) is an initiative to empower the Indian artisan economy and to increase India’s contribution to the global handmade demands.
The TAES is organised by MITHILAsmita Trust sponsored by the office of DC Handicrafts, Ministry of Textiles, Crafts Museum, Min. of Textiles and supported by Ministry of MSME.
This event to be held at the Crafts Museum, New Delhi, includes the TAES Inaugural Conference (which is scheduled for 31st May 2018, 4pm onwards) and the TAES exhibition (Gandhi Shilp Bazaar from 1-10th June) to showcase the work of 60 rural artisan organisations and 10 urban artisan businesses.
On one hand, people considered Indian folk art forms cheap and common, on the other hand corporates used their lakhs of gifting budget in gifting ‘Made in China’ made mementos. Something somewhere was wrong.
Selection to a Harvard program in 2016 as top 50 art entrepreneurs from India made Ihitashri Shandilya, founder of MITHILAsmita Trust to realise that the artisan industry was seen as a sunset industry! And every other so-called leading artisan business in India was struggling in one way or another! Be it design, technology, marketing, branding, sales, or international outreach.
With deep faith in the power of collaboration, TAES was conceptualised by Ihitashri in 2017. And it grew bigger and better in 2018 with the support of Indian Government. The artisan sector sees an overlap of the schemes of Ministry of Textile and Ministry of MSME.
TAES aims to address all the challenges by bringing all the stakeholders to one platform, so that they join hands.
Smt Smriti Irani, Minister of Textiles, Government of India is requested to be the Chief Guest of TAES 2018 and Sh. Ram Mohan Mishra, AS & DC, Ministry of MSME is requested to be the Keynote speaker of TAES 2018 Inaugural Conference on 31st May.
The Development Commissioner of Handicraft is requested to inaugurate the TAES exhibition (Gandhi Shilp Bazaar).
This event aims to use the power of collaborations to achieve its goal.
The Guests of honour are Sh. Naveen Verma – Secretary Ministry of DONeR, Sh. Ratnesh Shah – Additional Development Commissioner (Handicraft), Ministry of textiles, and Sh. Raghvendra Singh, Secretary, Ministry of Culture is requested as well.
Also, students from 10 different colleges of Delhi NCR as MITHILAsmita interns are participating in this event as TAES volunteers to assist the participating artisans in the areas of communication, marketing, sales, branding and storytelling.
The welcome address will be delivered by Ihitashri and a vote of thanks will be given by Sri. Sohan Kumar Jha, Director Crafts Museum and Senior Director (Handicrafts), Office of DC Handicrafts.
Mrs. Aruna Adiceam, Deputy Counsellor for Cooperation & Cultural Affairs at the French Embassy in India and Head of the Textile programmes at the Institut Français in India, would share her insights based on the French Embassy’s recent initiatives in India in this sector.
While Shruti Kedia from YourStory would be moderating the panel of dignitaries from the Govt and the Embassies, Juhi Garg from ED Times would be moderating another panel from the Subject matter experts from Media Houses, Design & Fashion School, Yunus Social Business, Sahapedia.
Speakers would have eminent names like – Rahul Batra from Yunus Social Business, Shaili Chopra from SheThePeopleTV, Ujjwal Choudhury (Dean, Pearl Academy) and Vaibhav Chauhan (Sahapedia).
Let us hope TAES serves as a landmark event in shaping the policies for traditional art based enterprises going forward. Besides, through TAES, a cultural entrepreneur in India starts getting the same support as it avails in western countries.
ED is proud to be their Blog Partner. Our co-Founder Juhi Garg is also moderating a panel discussion at the Summit.