Typography is more than just fonts and letters. In fact, it is way more powerful than people perceive them. Initially, typography was considered more of an arrangement of letters and fonts. However, now typography helps carve a prominent image for brands that is memorable and distinguishable.
What is Typography?
Typography is the art of arranging engaging and legible text in a unique way that conveys the message more easily. Typography has different components that largely make up how they are viewed that includes spacing, design, layout, sizing, color, hierarchy, and integration across different mediums.
How Typography is an essential component of Branding?
Typography is the essence of creating an authoritative and recognizable image for any brand. Since, the most crucial part is developing an experience that connects and resonates with the customers, designing a branding becomes way more important than ever before.
Whether you choose to advertise offline or online, the branding design is the first and foremost element that people recognize and connect with the experience of your product and services. So, it is critical to pay heed to design and fonts of your branding carefully and considering all the imperative factors that can shape the image of your brand among customers.
What is Typography all about?
Believe it or not, typography impacts your identity a great deal. And, it is never had to be monotonous and ordinary. From your logo design, website logo, social media kits, posters, signs, packaging, email, and fonts has to be the striking picture of your brand. And, this is how your potential customers literally could feel your brand before actually viewing it.
And, having such vital importance behind your brand visibility and goals, it has to be out of the box with an ultimate persona and essence of creativity. FontGet is a website which can help you with your font needs.
Why typography offers more than Just Identity?
Earlier, typography for companies was part of designing an identity that floats around marketing and advertising channels. Along with this, typography become a profound choice for defining brand recognition at multiple touch points on outdoor and indoor signs in offices and remote places.
So, the font as a part of typography relatively becomes a symbol of amplifying your brand recognition with unique design and style.
And, this is how brands such as Coca Cola, Disney, Apple, Google, GAP, and numerous become a known and iconic names among users. These brands create an identity that creates a unique space for them in the mind of the customers. And, the likes of more recent brands such as Amazon, Netflix, and Uber are taking this concept forward by cementing their brands in the minds of customers to unwavering level.
Finally
By using this mantra even small business could use unique and tangible fonts to embrace the visibility of brands and develop themselves into more authoritative and impactful brand presence that gains repeated and loyal customers. Whether you are a startup or small business, free fonts can always kick-off your business to develop into a more dominant apprehensible identity for lifetime.
