There’s a genuine confession!
It was not until recently after Stephanie’s tweet went viral on Twitter about how her son pointed out the bear in the hidden mountains that make up the logo of famous chocolate brand Toblerone, that I became aware of the intelligent use of negative space.
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A lot of people started noticing the bear behind the iconic red letters after Stephanie’s tweet although it came as no surprise to a lot of the graphic designers who have studied this concept in designing of commercial logos.
Watch the video to know more about the story behind the bear hidden in Toblerone’s logo.
Sources: Scroll, The Epoch Times
Image Credits: Google Images
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