Mr. Kaushik Das
Bhubaneshwar (Odisha) [India], March 5: What inspired AAO NXT to become the first independent Odia OTT platform in Odisha, and how does it differentiate itself from other entertainment platforms?
As the Founder and CEO of AAO NXT, my vision has always been to revolutionize the digital entertainment landscape in Eastern India. Inspired by the rich cultural heritage and untapped potential of Odisha, I envisioned a platform that could celebrate and amplify the diverse narratives of our region. AAO NXT stands out as the first independent Odia OTT platform in Odisha, driven by a deep commitment to showcasing authentic Odia content in all its glory while also catering to the Bengali and Assamese audience.
What sets us apart from other entertainment platforms is our focus on Odia storytelling, alongside our commitment to serving audiences throughout Eastern India, including the Bengalis and Assamese community. We offer a unique blend of AAO Original Odia Web Series, Original Odia Movies & Short Films, Classic Odia Movies, and soulful Odia Songs, catering specifically to the tastes and preferences of our diverse audience base. Our platform aims to become the premier OTT platform of Eastern India, and as such, it’s essential to position AAONXT as a competitive force across the entire Eastern region of India in the OTT service.
We differentiate ourselves through our extensive library of curated content, strategic partnerships with major production houses and studios, and user-friendly interfaces that ensure a seamless streaming experience for our viewers from Odisha, Bengal, Assam, and beyond. Moreover, our personalized recommendations and diverse range of genres ensure that there’s something for everyone on AAO NXT.
Overall, AAO NXT is more than just a streaming platform; it’s a cultural movement aimed at elevating the storytelling tradition of Odisha and connecting audiences worldwide with the magic of Odia entertainment, while also serving the Bengali and Assamese communities throughout Eastern India.
Could you share some insights into the process of curating content for AAO NXT? How do you ensure a diverse array of offerings while staying true to the essence of Odia culture?
Curating content for AAO NXT is a detailed process centered around celebrating Odisha’s rich cultural heritage while also catering to the Bengali and Assamese audience, ensuring a diverse range of offerings that resonate with viewers across Eastern India.
We begin by collaborating with local filmmakers, artists, and storytellers to bring authentic Odia narratives to our platform. Additionally, we actively seek content creators from Bengal and Assam to offer a comprehensive representation of Eastern Indian culture.
Our approach prioritizes stories that reflect the essence of Odia culture while exploring themes and genres that appeal to a broader Eastern Indian audience. This ensures that our platform remains rooted in its heritage while providing content that appeals to a wider audience base.
Furthermore, our strategic partnerships with major production houses and studios enable us to access a wide range of content, from classic Odia movies to contemporary web series, ensuring a rich and diverse entertainment experience.
Overall, our commitment to serving audiences throughout Eastern India drives our content curation process, allowing us to establish AAO NXT as a premier OTT platform in the region.
AAO NXT aims to elevate and amplify the cultural identity of India and Odisha on a global scale. How does the platform contribute to this mission, and what impact do you hope to achieve?
AAO NXT plays a vital role in elevating and amplifying the cultural identity of India and Odisha on a global scale by serving as a platform that showcases the diverse narratives and rich heritage of the region.
Through our extensive library of curated content, which includes AAO Original Odia Web Series, Original Odia Movies & Short Films, Classic Odia Movies, and soulful Odia Songs, we provide viewers worldwide with a window into the vibrant culture and traditions of Odisha. Additionally, by catering to the Bengali and Assamese audience, we ensure that our platform represents the cultural diversity of Eastern India.
Our strategic partnerships with major production houses and studios further enable us to access high-quality content that reflects the essence of Odisha and Eastern Indian culture. By promoting and distributing this content globally, we aim to showcase the richness and diversity of Indian culture to audiences around the world.
The impact we hope to achieve is twofold. Firstly, we aim to foster a sense of pride and appreciation for Odisha’s cultural heritage among viewers both within and outside the region. By providing a platform for Odia artists and storytellers to showcase their talent, we empower them to share their stories with a global audience, thereby preserving and promoting Odisha’s cultural identity.
Secondly, we aspire to contribute to the larger goal of promoting Indian culture on the global stage. By showcasing the unique narratives and traditions of Odisha and Eastern India, we aim to enrich the global cultural landscape and foster cross-cultural understanding and appreciation.
Overall, AAO NXT is committed to leveraging the power of digital entertainment to elevate and amplify the cultural identity of India and Odisha on a global scale, thereby contributing to a more interconnected and culturally enriched world.
With the increasing popularity of streaming services, how does AAO NXT plan to stay ahead in the competitive landscape and continue to innovate in the realm of Odia entertainment?
To stay ahead in the competitive landscape of streaming services and continue to innovate in the realm of Odia entertainment, AAO NXT employs a multi-faceted approach that focuses on content curation, technological innovation, strategic partnerships, and user experience enhancement.
Firstly, we prioritize content curation that reflects the diverse tastes and preferences of our audience while staying true to the essence of Odia culture. By collaborating with local filmmakers, artists, and storytellers, we ensure a steady influx of fresh and authentic content that resonates with viewers. Additionally, our strategic partnerships with major production houses and studios enable us to access a wide range of high-quality content across various genres.
Technological innovation is another key aspect of our strategy. We continually invest in enhancing our platform’s user experience, with a focus on user-friendly interfaces, personalized recommendations, and seamless streaming capabilities. By leveraging cutting-edge technologies, we aim to provide our viewers with a state-of-the-art entertainment experience.
Furthermore, we actively seek out strategic partnerships and collaborations to expand our reach and access new audiences. By forging alliances with other players in the industry, we can tap into new markets and distribution channels, thereby increasing our visibility and relevance in the competitive landscape.
In addition to these efforts, we remain agile and adaptable, constantly monitoring market trends and consumer behavior to identify emerging opportunities and adapt our strategy accordingly. By staying ahead of the curve and embracing innovation, we aim to position AAO NXT as a leader in the realm of Odia entertainment and continue to delight our audience with captivating content and unparalleled viewing experiences.
Can you provide a sneak peek into some upcoming projects or initiatives that viewers can look forward to from AAO NXT?
New Original Odia Web Series: We have several exciting original web series in the pipeline, each offering a unique and compelling narrative that showcases the diversity of Odia culture. From gripping dramas to heartwarming comedies, viewers can expect a range of captivating stories that will keep them hooked.
Exclusive Collaborations: We are collaborating with renowned filmmakers, directors, and artists to bring exclusive content to our platform. These collaborations will feature some of the most talented voices in the industry, delivering fresh and innovative content that pushes the boundaries of Odia entertainment.
Classic Odia Movies: In addition to our original content, we are committed to enriching our library with classic Odia movies. This curated collection offers viewers the opportunity to revisit timeless favorites and uncover hidden gems from Odisha’s rich cinematic history. Among our upcoming Odia classics is “Malajanha,” a 1965 Oriya film written and directed by Nitai Palit, adapted from the novel of the same title by the renowned Oriya novelist Upendra Kishore Das. Starring Akshaya Mohanty and Jharana Das in the lead roles, “Malajanha” promises to captivate audiences with its compelling narrative and iconic performances.
Regional Expansion: As part of our commitment to serving audiences throughout Eastern India, including the Bengali and Assamese communities, we will be expanding our content offerings to cater to a wider audience base. This includes curated content from Bengal and Assam, ensuring that our platform represents the cultural diversity of the region
Enhanced User Experience: We are constantly striving to enhance the user experience on our platform. In the coming months, viewers can expect new features, improved navigation, and personalized recommendations that make discovering and enjoying content on AAO NXT even more seamless and enjoyable.
Overall, viewers can look forward to an exciting lineup of content and initiatives from AAO NXT that celebrate the rich cultural heritage of Odisha and Eastern India while offering a world-class entertainment experience.
