Founded in 2012, Entrupy stands as a pioneering force in the battle against counterfeit luxury items, propelled by the backing of industry titan Louis Vuitton.
Through their innovative integration of artificial intelligence (AI), Entrupy has introduced a solution that revolutionizes the authentication process for designer handbags and sneakers.
By harnessing the power of cutting-edge software, the company has provided consumers with an invaluable tool to discern genuine products from an inundation of counterfeit replicas flooding the market.
This AI-driven technology functions as a definitive means of ensuring the legitimacy of high-end items, promising a level of accuracy and reliability that was previously challenging to attain.
With a focus on combating the proliferation of fake luxury goods, Entrupy’s solution caters to the discerning needs of consumers seeking reassurance and confidence in their purchases within the exclusive realms of designer fashion.
Revolutionizing Authentication Through Advanced AI Technology
Entrupy’s cutting-edge software serves as the cornerstone of its authentication process, guiding users to submit comprehensive images of their items from multiple angles.
According to Entrupy co-founder Vidyuth Srinivasan, the technology scrutinizes intricate details, such as the curvature of designer plaques, logo nuances, leather textures, and serial numbers, using high-resolution microscopic lenses for handbags.
For sneakers, a macro lens captures specific features, cross-referencing them with authentic styles stored in the Entrupy database.
Srinivasan highlighted Entrupy’s mission, stating, “The whole point of doing this is to add trust and make it verifiable as a third party.
It’s the consumer having the certainty that this is not just [one] person saying that it’s authentic, there’s also a third party that’s not invested in the transaction, certifying it. It’s all verifiable and trackable over time.”
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Swift And Reliable Authentication Process With Consumer Trust At Its Core
Upon the completion of the scanning process and data input, Entrupy’s system swiftly delivers an authenticity verdict within minutes. In cases involving specific or rare items, authentication might take a bit longer. Subsequently, a certification confirming authenticity is promptly issued and sent via email to the user, ensuring a secure and verified transaction experience.
Entrupy’s current focus on specific designer handbags and sneakers showcases its dedication to meticulous authentication processes within these luxury segments.
With an emphasis on sneakers, Entrupy delves into the realm of renowned brands such as Adidas and Nike, leveraging its advanced AI technology to scrutinize and verify the authenticity of these highly sought-after footwear items.
The company’s systematic approach involves capturing minute details using macro lenses, and cross-referencing them with a comprehensive database containing authenticated styles and their duplicates.
By concentrating on these prominent sneaker brands, Entrupy aims to provide consumers with an unparalleled level of confidence when verifying the legitimacy of their prized footwear possessions.
Focused Authentication On Luxury Brands
In a parallel endeavor, Entrupy extends its authentication services to designer handbags, with a particular focus on revered luxury houses like Louis Vuitton and Chanel.
Employing high-resolution microscopic lenses, Entrupy meticulously examines various elements intrinsic to the authenticity of these coveted handbags, including logo intricacies, leather textures, and serial numbers.
The company’s commitment to these specific designer brands underscores its dedication to ensuring the accuracy and reliability of authentication, catering to the discerning needs of consumers seeking assurance when investing in luxury handbags from esteemed fashion houses.
Entrupy’s specialized authentication processes for Adidas, Nike, Louis Vuitton, and Chanel reflect a strategic approach to combat counterfeit goods and reinforce trust within the luxury fashion market.
Entrupy’s utilization of AI to authenticate luxury items marks a significant step in combatting counterfeit products. With a mission centered on enhancing consumer trust through verifiable and trackable authentication, the company’s innovative approach is poised to redefine the landscape of verifying the authenticity of luxury goods.
Through swift verification processes and comprehensive scrutiny, Entrupy aims to provide consumers with the confidence of purchasing genuine luxury items, revolutionizing the battle against counterfeit goods in the market.
Sources: Times of India, Economic Times, Business Insider
Image sources: Google Images
Feature Image designed by Saudamini Seth
Find the blogger: Katyayani Joshi
This post is tagged under: AI, artificial intelligence, luxury brands, consumer trust, AI Technology, revolutionizing, revolution, Entrupy, counterfeit, Louis Vuitton, Chanel
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