To get the desired deliverables in the digital marketing world, one must follow three steps, beginning with the creation of an opportunity, then the strategy required to implement that opportunity, and finally a satisfied smile on the clients’ faces with the end result.
Meraki & Co., a full-service digital marketing agency, helps brands structure and grow their branding and marketing initiatives, especially in the digital space. In May 2020, they began as a social and digital media agency, but their size and scope of services quickly grew.
Vidya Venkatraman – the founder of Meraki & Co. believes in the theory that “Opportunities do not happen, you create them.” She also says that in a world full of fitting into the glass slippers, she believes in shattering the glass ceiling.
The world of start-ups is usually challenging, full of unknowns and unexplored paths. Apart from that, all firms, especially start-ups, have had a difficult year in 2020. COVID-19 has a profound impact on how people live and work around the world.
Meraki was founded during the pandemic, when she realised that the world had been heavily impacted, that all sectors had been hammered hard, that significant populations had been confined to their houses owing to restrictions and lockdowns, and that India had been hit hard as well. The tide was turning, and people were becoming more tech-savvy, signalling the beginning of a new age in the digital economy. She knew that firms and clients who took advantage of this opportunity, where millions still lacked access to the digital highway, would excel.”
Meraki began by onboarding six key services, which quickly increased to 15, and she went on to have a retainer clientele portfolio of about 50 plus brands, aided by a team of 15 personnel working by her side. Meanwhile, a number of one-time branding campaigns were undertaken.
They are on a mission to eliminate the apathy that will suck the life out of any business in the world by working to inspire the spirit, penetrate the heart, and ignite the mind, with compelling online & offline marketing strategies that deliver results.
The organisation aspires to usher in new periods of development, progress, and productivity in the digital world, as well as to become India’s top marketing and public relations firm in the near future.
Engaging “a knowledgeable agency that thrives in higher-quality guidance, expertise, and services, ensuring a franchise strategy, or public relations, which is often undervalued and overlooked because companies are unsure what PR is and what it can do”, can mean the difference between a company succeeding and failing.
Not only that, but having a well-known figure promote a product can also be a very effective marketing strategy for boosting a brand’s credibility and visibility. And no doubt, it’s been a high-impact marketing technique for a long time.
And who can forget about Social media? It is undeniably becoming one of the most important components of digital marketing, as it offers incredible benefits that allow businesses to connect with millions of people all over the world. If you’re not taking advantage of this lucrative resource, you’re missing out on a fantastic marketing opportunity, since it makes spreading the word about your product and mission a breeze.
Whether it’s a Product Launch or a Celebrity Collaboration, Photoshoots or Video shoots, Branding or building a fantastic PR campaign for you, Meraki is the place to be. Unquestionably, any start-up or well-established business can reach the next level with the indulgence of Meraki & Co.
Meraki & Co offers a unique four-step process: Decipher, Create, Recreate, and Results. They first listen to you, deciphering and resolving your concerns. Delivering high-quality work which is a better way to define a creative approach.