The world witnessed the shattering of old, conventional beauty standards when Gucci Beauty introduced an 18-year old British teen with Down Syndrome as a model for its recently launched L’Obscur mascara.

Initiative That Comes As A Breath Of Fresh Air 

“I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way,” said Gucci’s creative director, Alessandro Michele.

Ellie Goldstein is not only a fresh face of Gucci but also the first model with Down Syndrome to have modeled a product for the luxury brand.

To express her thoughts about her work, Ellie said, “It feels so amazing and fabulous to be part of the Gucci Beauty campaign. I feel so proud of myself, especially to have been chosen for this.”

“When I look at the images, I feel happy with myself, and all the likes and comments on social media across the world have been overwhelming,” she added.

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Campaign By Gucci Beauty

Ellie was selected as a model under the ‘Unconventional Beauty’ campaign which was an initiative launched by Gucci Beauty and Photo Vogue Festival on Instagram in January 2020. The campaign is a flag-bearer of unconventional and non-stereotypical beauty. 

Sneak-Peek Into Ellie’s Life

Since the age of 15, Ellie has been associated with Zebedee Management, a specialist talent agency that proudly showcases the talent of otherwise excluded people in the media, including people with disabilities or alternative appearances and trans/non-binary.

She discussed with British Vogue about the positive change that she observes in people once they realize that she can talk and has good conduct.

Ellie was vocal in a discussion about the importance of people with a disability to break the barriers and show the world that they can model and act too. 

Now adding her latest work with Gucci Beauty and Vogue Italia to her long list of brand associations, Ellie has previously been featured in campaigns for Nike, Superdrug, and Vodafone as well. She dreams big for herself and also wants to get featured on the front page of Vogue one day. 

These days global fashion brands, shows, and campaigns are using models with Down Syndrome to promote inclusion and diversity in society and Ellie Goldstein has successfully bagged a spot on that list. 

It’s high time for India also to reconsider and reset its beauty norms and start welcoming talents without being prejudiced. 

Image Credits: Google Images

Sources: ES Insider,, GMA

Find The Blogger: @ELadki

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