The call for regulation over artificial intelligence (AI) and deepfake videos is not news actually. People have been raising concerns and questions over data invasion, people being impersonated illegally and so much more especially through the deepfake videos and the mostly unregulated world of AI that is mining data freely and without the consent of the people.
Deepfake is the name for a type of synthetic media where in an image or video, the existing person is replaced with the likeness of someone else using AI.
Deepfakes use extremely powerful techniques from machine learning and AI to manipulate the video and even audio of those media content and they can and have successfully deceived people into thinking something is true when it’s not.
The recent incident with actor Rashmika Mandanna has again shined a light on this issue and how it is high time to be dealt with.
What Did Amitabh Bachchan Say?
Amitabh Bachchan is among the many who have called out the deepfake video going viral of actor Rashmika Mandanna and how proper action should be taken against it and the people who made it. He commented on one of the tweets talking about the viral tweet and captioned it with “Yes, this is a strong case for legal.”
Several people in the comments spoke about how this is actually terrifying to see and how it could open some dangerous doors to privacy invasion and fake news or misinformation.
One person wrote “The use of deepfake technology to create inappropriate videos is deeply concerning and is a violation of privacy and consent. Legal action should definitely be taken in such cases.
The individuals responsible for creating and distributing these videos should be held accountable under the law. Cyber laws often cover such acts of digital impersonation and misuse of images, and engaging with legal authorities is a necessary step to ensure that the rights of the affected individuals are protected and justice is served.”
Another wrote, “The bottom line is everyone’s afraid this type of technology could be used by scammers and criminals.”
What Is This Viral Video?
Mr. Bachchan’s comments are in regards to the deepfake video going viral of actor Rashmika Mandanna which has gotten over 2.4 million views by now.
Abhishek Kumar, a journalist with Alt News posted a thread on X/Twitter explaining how a video supposedly featuring actress Rashmika Mandanna was not actually her. He wrote “You might have seen this viral video of actress Rashmika Mandanna on Instagram.
But wait, this is a deepfake video of Zara Patel. The original video is of Zara Patel, a British-Indian girl with 415K followers on Instagram. She uploaded this video on Instagram on 9 October.”
He further explained how people can verify that this is a deefake writing “From a deepfake POV, the viral video is perfect enough for ordinary social media users to fall for it. But if you watch the video carefully, you can see at (0:01) that when Rashmika (deepfake) was entering the lift, suddenly her face changes from the other girl to Rashmik.”
He also asked, “There is an urgent need for a legal and regulatory framework to deal with deepfake in India.”
Reports claim that the woman whose original video was used for the deepfake is not involved in this and it is unclear who is the actual creator of this fake video and for what reason.
Mandanna also spoke out about the video in a social media post writing “I feel really hurt to share this and have to talk about the deepfake video of me being spread online. Something like this is honestly extremely scary not only for me but also for each one of us who today is vulnerable to so much harm because of how technology is being misused.
Today as a woman and as an actor, I am thankful for my family, friends and well wishers who are my protection and support system. But if this happened to me when I was in school or college, I genuinely can’t imagine how could I ever tackle this.
We need to address this as a community and with urgency before more of us are affected by such identity.”
One way to recognise deepfakes is to look for unnatural facial movements or expressions like glitches, stiff or jerky movements, blurry or unfocused eyes, or any features that don’t seem to be moving naturally.
Image Credits: Google Images
Feature image designed by Saudamini Seth
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