In the fast-paced world of modern dating, a fascinating trend has emerged – “snooze dating.” It’s the art of temporarily pausing conversations with potential matches, often leading to confusion and frustration.
Happn, one of the world’s leading dating apps with over 38 million users in India, sheds light on this phenomenon. What are the reasons behind snooze dating, who’s doing it, and whether it’s a digital detox strategy for today’s smartphone-dependent daters, let us know.
The Rise Of Snooze Dating
In today’s dating landscape, individuals have an abundance of potential matches but limited time. This has given rise to “snooze dating,” where users intentionally hit the pause button on conversations to revisit them later. Happn’s research found that in the 18-25 age group, 39% of individuals “snoozed” crushes due to time constraints, while 43% simply forgot to respond.
Interestingly, 49% of men believed they might have missed out on great connections by pausing conversations. Women seemed to outnumber men in adopting this trend. Men often paused conversations due to time restrictions (40%) or because they found more intriguing conversations elsewhere (33%).
In contrast, women snoozed when they were bored with the conversation (40%) or when life got too busy and they forgot to respond (60%).
The Potential For Resumption
One intriguing aspect of snooze dating is the potential for resuming conversations. Happn’s data reveals that 80% of women would want to pick up “snoozed” conversations if given a reminder based on context.
On the other hand, 40% of men expressed a willingness to continue conversations regardless of context. Additionally, 32% of men considered ghosting a normal part of online dating, a sentiment not widely shared by women.
This suggests that while snooze dating might be a form of pausing, it doesn’t necessarily mean the end of the connection for everyone involved.
Age And Digital Detox
Age and digital detox seem to be intertwined with snooze dating. Happn’s research found that younger users were more prone to unintentional ghosting, possibly due to their busy lives and frequent app use.
Those who were more active on the platform experienced more missed connections. This trend also hints at a possible connection between snooze dating and users seeking ways to decrease screen time and manage their relationships with their phones.
In the world of modern dating, “snooze dating” is emerging as a response to the overwhelming number of potential matches and limited time. It’s a phenomenon where conversations are temporarily paused, often unintentionally, leading to misunderstandings.
Happn’s findings reveal that women are more likely to snooze due to boredom or time constraints, while men do so for similar reasons but also because they find more captivating conversations elsewhere.
However, the silver lining is that many users are open to resuming these conversations, and age plays a significant role in this trend. As we navigate the ever-evolving landscape of online dating, snooze dating may continue to grow, prompting dating apps to adopt features that accommodate this unique dating behavior.
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This post is tagged under: snoozing, new ghosting, ghost, dating, millennials, GenZ, unique, dating behavior, online dating, trend, temporary pause, women, men, boredom, time constraints
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