The International Union for Conservation of Nature and the famous fashion giant, Lacoste have joined hands to raise awareness about wildlife protection and promote sustainability on a global level.
10 highly critical, highly endangered species which includes reptiles, birds and mammals have replaced the famous crocodile logo on Lacoste’s iconic white polo shirts.
Lacoste has created a highly inspirational collection which will take the leverage of business dynamism to promote sustainability and make people aware of the dire need to conserve and protect the nature and its components.
People can champion the cause by participating on the social media using the #LacosteSaveOurSpecies hashtag, buying these limited edition shirts, or by volunteering for the “Save Our Species” program.
Take a look at what exactly this campaign is trying to achieve:
Image Credits: Google Images