Vera Wang, a native New Yorker and a very famous fashion designer who was also a former figure skater, understands women who embrace fashion.The name Vera Wang is synonymous with weddings these days with every woman dreaming of walking down the aisle wearing a gown designed by her. She is known for her wide range of haute couture bridesmaid gowns and wedding gown collections. She was not interested in bridal designing until it was her turn to wear white.
A favourite of red carpet clientèle such as Chelsea Clinton who was her ideal or dream bride also Alicia keys, Mariah Carey, Victoria Beckham, Jennifer Lopez and many more.
By age 23, Vera was the youngest ever Vogue fashion editor and stylist where she remained for 16 years before moving to Ralph Lauren as a design director. In 1990, Vera Wang opened her first flagship store on Manhattan’s famed Madison Avenue, introducing fashion to the bridal industry with revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear, footwear, eyewear, fragrance, flowers, china and crystal, silver and gifts, bedding, fine papers and her first book, Vera Wang On Weddings. She was also awarded ”Women’s wear Designer of the Year”.
Fashion according to her has always been a personal journey. Of her she says that she was much more of a t-shirt,legging and layering kind of girl and yet her career led her into evening collections. Fashion for her was always fighting a stereotype, for example she says that when you’re considered a bridal designer, that implies you are limited to do a ballgown,which was not at all what she wanted to contribute to bridal. She explored the bridal vocabulary in a hundred ways through her stunning designs. She excels in two very traditional categories, the bridal and the evening or as we now call it the red carpet.
She calls herself minimalistic. Her designs are a juxtaposition of the past and the present, traditional and modern with contemporary and romantic edges to them.Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic.
According to her fashion was instinctive, she brought a certain freedom and rule breaking to fashion as she had whatsoever no prior knowledge of fashion. Her design philosophy is rooted in the classics,decorative, feminine and artsy-intellectual, Wang favors the long and lean, with a keen interest in silhouette and a passion for the sheer and textural.Whimsical and feminine without looking saccharine, luxurious materials get worked and finessed with a singular flourish that’s what Vera Wang’s designs speak.
About her personality the names of two of her perfumes say it best: There’s Princess, then there’s Rock Princess. Princess Vera lives uptown, concocting sophisticated bridal fantasies, while Rock Princess Vera is a rebel in motorcycle boots. The designer’s enthusiasm for American culture, both high and low, as well as her ferocious love of fashion, is what makes her brand so relevant, especially in today’s struggling retail climate.
