March 7: Is there any work that a woman isn’t capable of performing? No, we’d say. Women play a multifaceted role in society. No matter how challenging or demanding the role is, they make sure to complete the job successfully.
They keep empowering others to become the best versions of themselves. Today, their achievements and struggles are getting recognised by the world.
Meet Swarna Daga Mimani, the founder of one of the best digital marketing agencies in Kolkata and one of the most promising ones in India, Social Neeti. A constant inspiration for all the women out there, Swarna Daga Mimani is leading a team of 33 employees – 28 women and 5 men.
Swarna Daga Mimani proved her genius mettle in this male-dominated society with her Social Neeti, where expression and creativity blend to produce noteworthy results. Being one of the leading social media marketing agencies in India, Social Neeti offers services like branding design, website development, social media marketing, Google AdWords, search engine optimisation, feedback module and SMS & Whatsapp marketing. With over three years of experience and presence in over fifteen cities like Kolkata, Mumbai, Delhi, Chennai, Hyderabad and more, Social Neeti has served over 300 renowned clients across the country.
Social media has evolved into the most prominent and vital virtual arena, where the platform is utilised not only for social networking but also as a powerful tool for digitally promoting your business and products.
The power of social media is undeniable, as you can reach a large number of people within seconds of publishing an advertisement, which in turn lowers your costs and helps you reach out to your potential audience.
Besides, the COVID-19 pandemic has made businesses realise the importance of social media, which was otherwise overlooked. According to a recent survey, almost 54% of social media users depend on social media to follow or find information about their favourite brands. And, 49% of them depend on social media influencers for product or service recommendations.
Social media has been a game-changer for different industries, be it food & beverage, real estate, education or corporations. The best social media marketing agencies in India give the brands more exposure and help them understand their target audience better.
As a leading full-stack agency, Social Neeti provides the best SEO services in Kolkata and other major cities in the country. They have some of the experienced website developers in India on board who work their fingers to the bone for the success of the advertising marketing agency.
Being a startup, the firm has gained quite a reputation amongst the best digital marketers in India. The team comprises young and energetic professionals who are well versed in content development, designing, website development and search engine optimisation. The average age is 23 to 24, the generation that is familiar with the know-how of social media.
The team is encouraged to take ownership of the tasks. By being a true leader, Swarna Daga Mimani shows her team how to inspire others. She promotes leadership from a very young age by giving out responsibilities
to the employees, even to freshers. The freshers are trained by the experienced ones with utmost care and sincerity. They are assigned small and doable assignments, to begin with, which in turn boosts their confidence. They get the hang of the work they are expected to do at the organisation. To have the young minds take responsibility, they have a HOD as young as 22 years of age.
To keep up the team spirit, the team is encouraged to engage in regular group activities, where they bond over games like frisbee football, soccer and cricket, to name a few. The work culture is very chilled out that helps the employees balance their personal and professional lives effectively. Besides, they are one of the very few ad agencies in India that have an efficient sales team.
They even encourage their employees to conduct inter-city meetings with potential clients on company-paid trips. Apart from all these, what sets this full-stack agency apart from other companies is its special pricing policy. In fact, they offer the startup businesses their expertise at quite reasonable rates so that they can grow and flourish together.
To motivate the employees, they offer them perks and incentives that help maintain healthy competition within the agency. Before Covid, they had a tie-up with a local gym that helps employees take care of their health and well-being. Additionally, they even organised a few blood donation camps in the past within the organisation to help cancer patients.
The digital marketing agency in India offers huge scope for aspirants who are looking for jobs upon completion of their Master’s as well as Bachelor’s degree.
Wrapping up, the women-led organisation strives for perfection and brings with it more than effective digital marketing solutions to the table. Under the leadership of Swarna Daga Mimani, who constantly empower women, the team is all set to help enterprises create an extremely influential social media presence while making them stay ahead of their business game.
