From Tinder to Bumble, women seem to play a very significant role as the heads of dating apps.
The online dating industry noted that people have been joining these dating apps in bulk in the last few years, and the crowd mostly consists of women. This factor could contribute to one of the reasons why dating apps assign women to their top positions.
Powerful Women As Heads Of Dating Apps
Up until last year, the two most influential dating apps, Tinder and Bumble, were both headed by strong women. While Whitney Wolfe Herd is currently the CEO of Bumble, Tinder was run by Renate Nyborg until August 2, 2022.
Research suggested that condescending and sexist coverage was made regarding the women leaders, and they were repeatedly described as “feminist revenge,” “young tycoon” and “sexy poster child” over the internet.
It appears that some serious tension prevails amidst the portrayal of women as leaders in the world of technology compared to how these women conduct themselves in their personal and social lives. Both the female CEOs of the online dating world, Whitney Wolfe Herd and Renate Nyborg, are targets of media sensationalism.
Controversy About Whitney Wolfe Herd, CEO Of Bumble
The media often links Whitney Wolfe Herd, the current CEO of the phenomenal dating app Bumble, with her sordid past with Tinder.
She took her leave from Tinder, claiming that she was molested by one of her co-workers, and instead of any action being taken, she was forced to retire from her position as the Vice President of Marketing at Tinder.
With the help of the Russian billionaire, Andrey Andreev, Whitney launched Bumble in 2014 as a competitive dating app that provides a more secure space for women.
In fact, Bumble differs from Tinder on the grounds that it allows women to make the first move.
Whitney Wolfe Herd is also the youngest female CEO and billionaire to run a publicly owned company in the United States.
In an interview, Whitney Wolfe Herd said, “If you’re trying to get to that next milestone, don’t focus on the short-term. Stay married to the long-term vision.”
Also Read: ResearchED: How Desi Dating Apps Have Stirred Up The Indian Romance Scene For Young People
Renate Nyborg As The CEO Of Tinder
Renate Nyborg became an example for the users of Tinder after she found her husband on the app. She is celebrated as the first female CEO of Tinder, and a write-up in Fortune Magazine calls her “the ultimate testament to Tinder’s ability to create healthy, long-term relationships.”
Under her chairmanship, Tinder won several awards, which include the award for Best CEO for Diversity, and it was categorized as one of the most innovative companies by Fast Company in 2022.
However, she was let go of her post within a year, on August 2, 2022, and her brief time with Tinder was a highly controversial topic in the news, although the reasons for her departure were not made very clear by the company.
“I have loved every moment of the last two years, working with an I.N.C.R.E.D.I.B.L.E team on the magic of human connection,” Nyborg mentioned in a LinkedIn post.
Fashion As A Strategy
Fashion definitely plays a major role in showcasing the strength and leadership qualities of both genders. It is a calculated move — how a woman’s style sense is associated with her power and position in hi-tech companies.
In The Nation, reporter Alexis Grenell states, “if we don’t note how women are redefining what executive power looks like it’ll remain de facto male”.
Dating apps show a high engagement rate with women leading them.
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Disclaimer: This article is fact-checked
Image Credits: Google Photos
Feature Image designed by Saudamini Seth
Source: The Wire, The Print & CNN
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This post is tagged under: dating, online dating, apps for dating, dating apps in India, Tinder, Bumble, online dating sites, casual dating, hookup culture, casual dates, long-term relationships, marriage through dating apps, match-making platforms, romance in India, romance, swipes, right swipe, match, chatting, left swipe, rejection, Renate Nyborg, Whitney Wolfe Herd, feminism, female leaders, CEO, businesswoman, feminist, sexism, sexual harrasment, strength, controversy
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