Startup Fortune, October 3, 2020: “Besides being beneficial to the human body, Chlorophyll Water strives to be beneficial to humankind.”
In 2019 Matt Levine founded Chlorophyll Water in Brooklyn, New York. The company developed a triple filtered and UV treated purified water beverage fortified with vitamins A, B12, C, D and enhanced naturally by Chlorophyll, the vital green pigment in plant life.
Chlorophyll is the green compound found in plants that absorbs sunlight and converts it to energy through photosynthesis.
Chlorophyll, otherwise known as ‘nature’s green magic’ is not just beneficial for plants. For humans, it’s a good source of nutrients as it’s jam-packed with antioxidants, minerals, and vitamins A, B12, C, and D.
Since its launch last year, Chlorophyll Water has been featured in Cosmopolitan, Shape, Women’s Health, and even graced Vogue’s pages as a fashionable prop with supermodel Kaia Gerber. Still, it’s Chlorophyll Water’s big heart that impresses us most. The mission-driven start-up has made quite an impact in the world of philanthropy through its charitable donations and community initiatives.
Pre COVID-19, Chlorophyll Water was extremely active in donating monthly cases to shelters in their home state of New York. Simultaneously, their #PlantKindness initiative rewarded Chlorophyll Water cases to those paying it forward with acts of kindness and generosity or, as Levine says with a smile, “planting kindness.”
When the pandemic hit, the Chlorophyll Water team stepped up. Chlorophyll Water immediately started donating their nutrient-dense and vitamin-packed purified water to homeless shelters and senior citizen centers in New York City, along with providing their purified water to healthcare workers on the frontlines protecting us all and giving lifesaving support throughout the pandemic.
The Chlorophyll Water team of volunteers partnered with 12 major hospitals from the New York-Presbyterian network, New York City Health + Hospitals network, NYU Langone and North Well Group. At the same time, Chlorophyll Water donated hundreds of Chlorophyll Water cases to the Healthcare Workers at APICHA Community Health Center and Lenox Hill Hospital.
Cole Riley, President of Founders Give, shares with us, “In March at the height of the pandemic, we called on food and beverage brands from across the country to help nourish and support our frontline healthcare workers in NYC. From day one, Chlorophyll Water answered that call. Over the next ten weeks, they served as an incredible partner — donating countless water bottles to doctors, nurses, healthcare staff, and patients at some of our city’s hardest-hit hospitals. It was mission-driven brands like Chlorophyll Water that helped power what became the #1 relief effort in the city over the spring.”
After providing Chlorophyll Water to the pandemic’s frontlines, Chlorophyll Water started providing their bottled water to homeless shelters and senior centers across New York City. These included the Bowery Mission, Hillside Food Outreach and Holy Apostles Soup Kitchen.
In Los Angeles, while stay-at-home orders were implemented across the country, Matt Levine and his team collaborated with one of their retail partners, Erewhon Market. Together they provided complimentary bottles of Chlorophyll Water to the immune-compromised and senior citizens in Los Angeles county.
Erewhon Market tells us, “When Chlorophyll reached out to offer to donate their nutritious water to our customers, we were so touched.”
To help hydrate Los Angeles’ homeless population during summer months, the Chlorophyll Water team of volunteers stepped up once again. Since June, Chlorophyll Water has donated over 3300 bottles to help the homeless population on Skid Row via their partnership with Union Rescue Mission.
Andy Bales, President and CEO of Union Rescue Mission, gave us a statement. “Matt Levine and our friends at Chlorophyll Water are true lifesavers, sending thousands of bottles of tasty vitamin-enriched water to Union Rescue Mission just as our friends on the streets of Skid Row were suffering the most. We can’t thank Matt Levine and his team enough for their selfless generosity”.
On their ChlorophyllWater.com website they even built a Donation Platform, knowing they couldn’t do it alone. The company teams with consumers to donate Chlorophyll Water cases to City Harvest, Food Bank of Eastern Michigan and City Meals Those looking to donate a case of Chlorophyll Water pay the shipping fee. The case is donated for free!
While COVID-10 accelerated Chlorophyll Water’s charitable efforts, it’s been in their brand ethos and mission since they launched.
From distributing Chlorophyll Water to Trinity Services for the Food and Homeless before COVID-19 to their partnership with ACE New York Programs for the Homeless and other causes with cases of their bottled water across New York, Levine explains, “Chlorophyll Water has been committed and will continue to be there to support those in need of hydration.”
Alex Lawrence, director at Trinity’s Services and Food for The Homeless, tells us, “We received a donation of Chlorophyll Water during the summer that came along at just the right time. It was a way for us to provide hydration to our community in the height of the heat, without resorting to juices. Matt Levine and everyone at the Chlorophyll Water team was so amazing in facilitating the support of our organization. We are so grateful for their support!”
Travis Tinney, ACE Programs for Homeless Development Director, echoed Levine and Chlorophyll Water’s big heart by telling us, “Chlorophyll Water generously provided hundreds of bottles of their signature product to ACE’s Thanksgiving Luncheon. It’s great that Chlorophyll Water could help our graduates build positive memories during the holiday season, which can too often be a difficult season for our neighbors who are experiencing homelessness.”
Chlorophyll Water has only been on the market for less than a year and in that short time, the founder and his team have made great strides in hydrating those most vulnerable, especially during COVID-19. Recognized by the Green Business Bureau as “Good for the Mind, the Body and the Planet,” Chlorophyll Water is a health-conscious, environmentally friendly company that provides bottles upon bottles of water to communities across the nation.
From supporting local efforts during the pandemic to more widespread donations, Chlorophyll Water consumers can take comfort in supporting a business that takes the initiative in helping those in need, plant-powered hydration backed with inspiring plant-powered philanthropy.
For more information on Chlorophyll Water, you can visit them at ChlorophyllWater.com.
