TikTok as a platform is heavily based on music and vice versa where a lot of songs end up becoming viral and getting lots of hits because of platforms like TikTok, YouTube and more where people use them for short video clips.
However, it seems that some artists might no longer be on TikTok given the recent news of the Universal Music Group’s (UMG) dispute over the licensing of their music to the social media app.
This means that music from artists like BTS, Taylor Swift, Drake, Ariana Grande, Lady Gaga, Lana Del Rey, Billie Eilish and more might be removed from TikTok and even if they are used in videos it could warrant a DMCA takedown.
What Is Happening?
UMG came out with a statement on Tuesday claiming that its contract with TikTok will expire on 31st January since negotiations to renew the license from TikTok to keep using music under its artists failed.
The statement was titled “An Open Letter to the Artist and Songwriter Community Why We Must Call Time Out on TikTok” and in it UMG mentioned that during discussions for renewal, they pressed on three important topics “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”
They also accused that TikTok while building a “music-based business” is not ready to pay fair value to the artists for that music and the rate they proposed is “a fraction of the rate that similarly situated major social platforms pay.”
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UMG also claims that “As our negotiations continued, TikTok attempted to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth.”
Giving an example of how TikTok tried to intimidate, the music label stated that they did so “By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars.”
TikTok did counter UMG’s statement with its own posted to social media on Tuesday where it said “Despite Universal’s false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent.”
Image Credits: Google Images
Feature image designed by Saudamini Seth
Sources: TOI, Billboard, Forbes
Find the blogger: @chirali_08
This post is tagged under: Taylor Swift, bts, tiktok, tiktok music, Taylor Swift songs, bts songs, Taylor Swift music, bts music, TikTok music viral, UMG, UMG music, Universal Music Group, Universal Music Group tiktok, licensing, Drake, Ariana Grande
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