In the ever-evolving world of social media and influencer culture, brands are finding new and creative ways to engage with their audience. Recently, the iconic Parle-G biscuit packet took a delightful detour from its usual imagery by featuring the face of Instagram influencer Zervaan J Bunshah.
This quirky move by Parle-G sparked a wave of amusement on social media, turning a playful question posed by Bunshah into a temporary packaging makeover.
The Viral Reel
It all started with Zervaan J Bunshah’s humorous Instagram reel, where he playfully grappled with a tricky question: “If you meet the owner of Parle-G, do you call him Parle sir, Mr. Parle, or Parle G?”
Set against the backdrop of the catchy Bollywood tune “Ey ji Oo ji” from the film Ram Lakhan, Bunshah’s puzzled expression and amusing query caught the attention of Parle-G’s official Instagram profile.
Parle-G’s Playful Response
Responding to Bunshah’s reel, Parle-G joined in on the fun with a witty comment: “Bunshah ji, you can call us the OG.” However, they didn’t stop there.
In a surprising twist, the official Parle-G account replaced the familiar image of the young girl on their packaging with Zervaan’s picture. The caption read, “While you figure out what to call the owner of Parle-G, you can call us your favorite biscuit to enjoy with a cup of chai. What say @bunshah ji.”
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Zervaan’s Joyful Response
Zervaan, pleasantly surprised by the unexpected gesture, expressed his gratitude to Parle-G for the lighthearted season’s greetings.
In a comment, he reminisced about his childhood, sharing how Parle-G biscuits were a staple after various occasions and gatherings. The amusing exchange showcased the brand’s willingness to embrace humor and connect with its audience in a unique way.
A Similar Tale with Lay’s
This humorous interaction follows a recent episode involving Zervaan and Lay’s. In a video expressing his dissatisfaction with the changed flavor of Lay’s Magic Masala chips, Zervaan’s amusing rant caught Lay’s India’s attention.
The company reassured him that the Magic Masala variant he loved would return soon, clarifying that the criticized variant was a limited edition.
Parle-G’s decision to temporarily replace its iconic imagery with an influencer’s face not only added a playful twist to its brand image but also showcased the power of social media interactions.
In an age where online engagement is paramount, brands like Parle-G are leveraging humor and relatability to create memorable moments with their audience. This lighthearted exchange serves as a reminder that, even in the world of biscuits and snacks, there’s always room for a good laugh and a playful connection with consumers.
Image Credits: Google Images
Feature image designed by Saudamini Seth
Sources: Business Standard, India Today, Business Today
Find the blogger: Pragya Damani
This post is tagged under: Parle G, Zervaan J Bunshah, Influencer Culture, Social Media Engagement, Brand Humor, Packaging Makeover, Viral Reel, Lays India, Magic Masala, Limited Edition, Brand Connection, Nostalgia, Online Interaction, Playful Marketing, Biscuit Love, Instagram Influencers, Brand Personality, Memorable Moments, Snack Time Fun
Disclaimer: We do not hold any right, copyright over any of the images used, these have been taken from Google. In case of credits or removal, the owner may kindly mail us.
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