We present you with the new age entrepreneur, Krishan Kumar Srivastava who is famously known as Digital Marketing Hijacker. He has worked with various renowned music artists, influencers, startups & businesses across the globe & leveraged their growth by using his knowledge & experience.
Krishan Kumar Srivastava pioneering from New Delhi, India is a young lad who serves as the CEO of Dimagital Media having an experience of about half a decade in the Digital Marketing Industry now, tells that “Most of the businesses or startups fails because they are unable to generate sales. The sale is a child of Marketing & Marketing is the child of strategy”
According to research done by Small Business Administration (SBA), the failure rate of startups was around 90%. The research concludes 21.5% of startups or businesses fail in the first year,30% in the second year,50% in the fifth year, and barely 10% survive out of them.
Krishan Kumar Srivastava adds “It doesn’t matter how great or innovative your product/service is but if you can’t sell you can’t survive. The reason why most businesses fail is that they either run out of money or have ineffective marketing techniques, can’t adapt to the changing dynamics, or maybe the Board members focusing on the things that they shouldn’t”. Let’s understand what the Startup owner does wrong or how they focus on some imprecise things that they could outsource for better results. In Business, small stuff kills the big stuff. Some of the tasks that consume most of the efforts & time doesn’t make sales. Plus you can’t do everything on your own.
For an instance, suppose there is a company selling “Anti-Fog Lens lotion” for people who wear glasses along with face masks in this pandemic. The innovation is great & there is a requirement for the product in the market as well, at least for now. The Owner of this startup is aware that marketing their product digitally can boost their sales. So he/she learns Digital Marketing from the available resources and with their limited knowledge of this ecosystem starts their Ad Campaigns. What’s going to happen now is they might not get the desired results in the form of sales & eventually run out of budget due to their one wrong decision of doing it by themselves.
Is Digital Marketing their field or Is it their Innovations & Business Decisions that they are good at? If they invest their time in planning how they can be in the market even when the requirement of their product ends & outsource the Marketing by simply hiring somebody expert in the industry. Then they could get much better results. This is the same mistake many music artists commit. If you’re fortunate enough to know that there exists a solution to your problem then utilize the resource to save yourself from guilt.
Krishan Kumar Srivastava in his interview told us about such mistakes that some business owners undertake & it might surprise you that he’s just 20, pursuing his Bachelor’s Degree in Computer Science Engineering from IPU. He is the founder of Dimagital Media & Technologies which is a leading name in marketing and is popularly known as Digital Marketing Hijacker. Krishan is working with some famed Music Artists, Influencers, Bollywood celebs & Businesses by helping them with their growth with his proven skills & techniques. He is working on some of his startups that he plans to reveal soon. He is turning so many heads at this young age & it’s astonishing to see his profound knowledge about growth & businesses and more precisely, Digital Marketing.
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