June 25: To achieve a successful career as an influencer, one needs to look at certain aspects. And one of the most important things about being an influencer is to know the in and out of influencer marketing. With the digital space booming and getting better each day, it’s essential to know the trends and tips to stand out in the crowd.
From planning your next campaign to increasing your follower base, when you know the trends of this year, your content will reach out to a wider audience and your page will get more recognition. Every year the digital space is growing at an exponential rate and to establish your name in this industry, the first and foremost step is to enhance your influencer marketing skills.
Noor Vishu Sehgal, a popular luxury influencer and fashion designer has seen immense growth in her influencer journey ever since her marriage. During the pandemic, Noor started making content on fashion styling, and image design and soon found a passion for it.
However, it was in 2020, that her influencer career took a 360-degree turn when she started posting her wedding content. Truly named, one of the trendiest brides on Instagram, Noor’s content is super fresh, unique, and engaging. She not only makes great styling videos, but she also takes workshops on fashion styling, image design, and social media marketing. Noor who gained over 1 lac followers in just a few months, is here to share the top trends of influencer marketing in 2022.
Noor Vishu Sehgal’s insights on Influencer Marketing Tips & Trends for 2022
1. The era of Video Content
Video content is ruling the influencer market. Reels and shorts are now the most-watched formats of consumption. Videos are a great way to grab the attention of the audience and to show your content. They are easy to follow, and people retain and engage with video content more than any other format.
2. An influencer with a niche
Carving a niche as an influencer is one of the top influencer marketing trends in 2022. Having a niche of your own builds credibility and authenticity People start believing your content more and brands also reach out for long-term partnerships for the trust you have built with your audience.
3. Long term collaborations
The first step in your influencer journey is to earn the trust and building a loyal fanbase. People’s attention shifts easily and the key to keeping them hooked to your content is to have long-term collaborations with brands. Posting one video or one story doesn’t have the same impact as being a partner of a brand for a long time. Consistent posting on the behalf of the brand makes you as an influencer more credible.
4. Focus on authenticity
Being transparent with your audience is key to your success. Partner with brands with whom you resonate. Also, disclosing paid collaboration is one of the trends this year and this has seen huge popularity among the audience. Try to create content that is value-driven and impacts the audience in a positive way.
5. Social commerce is the new shopping destination
Social commerce is the most effective way to reach your target customers and make their purchasing journey easy and timesaving. Brands are also loving this feature provided by popular social media platforms like Instagram to create a smooth experience for their customers. Influencers are now collaborating with brands and producing content that is shoppable which is a great revenue generator. It is also helpful in building a solid customer database with their buying pattern and using this data to reach your potential audience.
Apply these top influencer marketing trends and tips of 2022 suggested by the expert Noor Vishu Sehgal and witness the positive outcome in your journey as an influencer.
You can follow her on Instagram: https://instagram.com/noorvishusehgal?igshid=YmMyMTA2M2Y=
