Reading has been one of the most therapeutic habits one can engage in since the first book was written. Books have always helped people in more ways than one. Hence, it is no surprise that books were also a constant companion during the raging pandemic.

The coping mechanisms during the pandemic changed every few months going from TikTok Dances to Dalgona Coffee to Ludo, the famous one-pot mac and cheese, then Wordle and now that things are gradually going back to normal, we have an onset of ‘Outfit Of The Day’ videos all over Instagram.

However, the only things that have been a constant during these three years are books and all the credit for this feat goes to TikTok and Instagram reels.

BookTok, Bookstagram, BookTwt, BookTube

BookTok, Bookstagram, BookTwt, and BookTube are the names accepted by the communities that talk about books on TikTok, Instagram, Twitter, and YouTube respectively. There are ‘influencers’ in the communities who have thousands of followers and subscribers. The communities are entirely a personal corner of the internet themselves. 

The craze and origins over this unique corner of the internet can be traced back to the April of 2020 when the subculture called Dark Academia was at its peak influential era. That one tiny period of time gave birth to these communities which are just one united front for readers and booklovers.

People started making more reels and TikTok videos about books which sparked curiosity amongst others and hence, began the cycle of reels, tweets, posts, and accounts that are entirely dedicated to books. The exposure received by these social media posts helped propel the interest in books further, with some authors and genres rising above the others. 

Contemporary Romance, Young-Adult, and Historical Fiction are the most prolific genres in the communities with Colleen Hoover’s books and presence being given more importance than others where romance is concerned. Almost every other person who is a part of the community has read her works and owns all her books.

Read More: What Is Dark Academia And How It Took The Book Community By An Uproar?

YouTubers whose content deal with mostly books have been attracting a large audience owing to their longer videos which gives them an opportunity to break down the topic and contents of the books into intricate details without giving away the entire plot in order to promote and keep interest alive. 

How Has This Exposure Led To A Surge In Books Being Printed? 

It is an accepted fact that social media is the best advertisement tool one can hope for. Social Media has launched careers and propelled them to rise beyond recognition. Hence, the effect social media has had on the sale of books in 2021 is not surprising to anyone. 

Marketing has always been a sore topic for self-published authors owing to a limited budget for advertising or an inexperienced PR team who cannot be funded for massive book launches and promotions.

Everyone who partakes in creating something, especially authors and artists, has only one goal in mind: How do I attract more people to my product?

The key goal for marketing is to figure out where one’s target audience lies and figure out a way to reach them. Reportedly, a billion people use social media every single day. An author does not need to figure out a strategy to locate their target readership.

It is correctly assumed that they are already present amongst the sea of people using the applications every day.

TikTok and Instagram reels take away the added stress of figuring out where the market lies. The only thing one needs to focus on while posting on either of the platforms is to study the algorithm and the usage of hashtags to make sure your post appears to as many people as possible. 

TikTok’s influence began in 2020 which showed a rise in books demanded of the Young Adult genre. However, it did not stay limited there and has spread over books belonging to Adult Fiction and Adult Non-Fiction genres. Adult Fiction led the growth in 2021 with a 25% gain in sales as compared to the previous year.

Colleen Hoover’s groundbreaking novel, It Ends With Us was the second-best-selling Adult Fiction book despite being a blacklisted title published in 2016. This rise is believed to be solely the effort of the TikTok posts and praises shared in the other sub-communities.

Other popular books on the sub-communities were seen to be They Both Die At The End by Adam Silvera, originally published in 2017 and The Song Of Achilles by Madeline Miller originally published in 2012.

The TikTok trend was first noticed when We Were Liars by E.Lockhart started to rise in sales despite being published back in 2014 and there being a lack of promotion by the author or the publisher. 

TikTok and Instagram have definitely helped in uniting readers from around the globe with their informative videos and aesthetic pictures while Twitter provides the perfect platform for discussions and discourse about books.

YouTube is doing a splendid job at promoting more book content as well with many up and coming YouTubers gaining new subscribers solely due to the passion they share for the simple joy of reading.

TikTok exposed thousands of books and many more authors to the world simply by users sharing their love for their favourite books which essentially led to 2021 being the year when most books were printed. The US print book market went up by 9% while 125 million more copies of books were sold in 2021 as compared to 2019. 

Social Media is the perfect example of how communities and lives can change in no time. The current craze for books leads one to hope that more upcoming authors are inspired and see this as an opportunity to put their work out into the world!

Disclaimer: This article is fact-checked

Image Sources: Google Images

Sources: Forbes, PublishersWeekly, NBCNews +more

Meet The Blogger: Charlotte

This Post Is Tagged Under: Reading, Books, TikTok, Dalgona Coffee, Ludo, Wordle, Instagram reels, BookTok, Bookstagram, BookTwt, BookTube, Twitter, YouTube, Dark Academia, reels, tweets, posts, Contemporary Romance, Young-Adult, Historical Fiction, Colleen Hoover, YouTubers, Social Media, Marketing, self-published authors, Young Adult genre, Adult Fiction, Adult Non-Fiction, It Ends With Us, They Both Die At The End, Adam Silvera, The Song Of Achilles, Madeline Miller, We Were Liars, E.Lockhart , US print book market

We do not hold any right, copyright over any of the images used, these have been taken from Google. In case of credits or removal, the owner may kindly mail us.

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Who Said Young Adult Fiction Is Only For Teenagers, Here Are A Few YA Books For Adults To Enjoy


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