Fast fashion can be simply defined as inexpensive clothing produced for mass consumption in response to the latest trends. It is a contemporary term and millennials simply love it!
But fast fashion is not a very safe venture as it has created a huge environmental crisis.
According to Eileen Fisher, a designer and a clothing industry magnate, “The clothing industry is the second largest polluter in the world second only to oil.”
Trendy, Latest and Affordable: Fast Fashion is the new Millennial thing
“No Dress shall be worn twice is like the new millennial mantra”
Millennials have a thing for fast fashion as it instantly gives them an upgrade. This generation is glued to this revolutionary ideology. But this fast, handy, affordable couture has caused a huge imbalance in our lives as it is not fit for our environment.
Indians simply love cotton as a textile. It is one of the most commonly used fibres and nearly makes 40% of our clothing. But cotton is one of the most chemically dependent crop.
It uses approximately 10% of the agricultural chemicals and 25% of insecticides.
Gallons of water are also required for its maintenance making it a highly dependable crop.
Fashion To “Dye” For?
The vibrant colours you see on your clothes also have a negative impact. Artificial dyes and chemical colours are a bane.
Indian industries lack a waste disposal framework due to which our rivers are turning into sewers. Harmful chemicals used for dying of clothes are released into the water making it impossible to eliminate the toxic elements from the food cycle.
Polyester is a cheap shot, quite literally. It’s a non-biodegradable and a toxic chemical which cannot be disposed off very easily.
What’s the solution?
Millennials, sustainable clothing is a thing.
This toss-away culture needs to get replaced with an ideology of using rented clothes. One should consciously make an effort and choose a more biodegradable, ethical and environmentally conscious piece for one’s wardrobe.
Kudos to brands like Upasana, No Nasties, Brown Boy, House of Wandering Silk, Ba Na Batwo and many more upcoming inclusive fashion firms.
The best part about sustainable fashion is that it promotes the “Swadeshi” approach to fashion.
Age old traditions like weaving and handloom products, embroidered textiles can all make a comeback because of sustainable fashion.
Fast fashion is a trap which seems extremely alluring because our generation feels it spices up one’s personality. But at what cost?
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