The pandemic has brought in a total reset to the role of beauty and how Indians express and access it. With many having to work at home rather than put on full makeup for going to the office, surveys confirm that 82% of women are currently wearing less makeup.
Whilst the pandemic, there has been a 52% change in the beauty priorities But they are now switching to use virtual try-on tools, which has increased their usage by 133%. It is to continue with the launch of the virtual shopping experiences also in the future to be the new normal in the beauty care industry.
Since most people cover half their face with masks, the beauty focus is shifting more to the eyes and brows. There is a tremendous increase in the Google searches for eye shadow looks during these pandemic days and continues in the future. But it is fair to say that the pandemic brought in many changes to the skincare game as major companies have reported a substantial rise in skincare products’ sales.
Ecommerce retailers have significantly grown in the year 2020. While the restrictions still pertain, Many consumers still prefer to order their beauty products online. Beauty Kart has evolved in the beauty industry as an authentic e-commerce retailer delivering key skincare and personal care products across the globe. Cosrx, SKI-II, Carmex, Ogx, Dr .Jart, Missha are some of the prominent brands that you can relish now from their website. Besides, they also hold authentic retailer certificates and are soon in talks to launch their very own information hub named after the brand. This hub is to inform and enlighten about their products to the beauty audience.
