Tired Of Skipping Youtube Ads? Here’s Some Good News For You!

By Prerna Bhandari

Seems like youtube has finally listened to the unspoken woes of its viewers. And like an understanding friend come out with a feasible solution! 

Tired of skipping ads before watching cute cat videos? Youtube has some good news for you!

In what hears like magic to the ears, youtube will kill unskippable 30-second ads next year!

Google has announced that in 2018, it will end non-skippable 30 second ads that appear before and in the middle of long Youtube videos.  This decision comes in lieu of company’s decision to focus on commercial formats that are more engaging for both advertisers and viewers.

In a smart move to play with viewer’s psychology, Google has decided to replace the 30-second unskippable videos with shorter 6 second bumper videos. It might be a clear case of showing advertisements in parts versus a whole, but due credits need to be given to Google.

Errr, but what are Bumper Ads?

A break-bumper or a bumper ad is a brief announcement. It usually lasts 2 to 15 seconds in length and contains a voice over placed between a pause in the program and its commercial break. They are used for times when people are either too excited or too bored.

If you think shorter time hinders impact, bumpers can prove them wrong. They are very effective in ad recalls and awareness campaigns.

While this is good news, viewers do not get to escape from the brunt of advertising and commercials absolutely! The 15-20 second ad formats of youtube will still make its way to remind you of the need of veet for fairer legs or the dangers or not using dettol for 100% protection.

This move will not leave all stakeholders with a sigh of relief. While some will rejoice the uninterrupted flow of their favourite song, others might sob due to reduced sales.

Here is a peak into the effect of this prospective move on different parties involved:

Viewers

Who will not welcome a decision of less interrupted videos and shorter alternatives. A Diljit fan who is  biting his nails to watch the trailer for ‘Philauri’ will surely understand the worth of some extra seconds cut off the ads.

Companies

The degree of invasion of social media in our lives will always remain an underestimation. And surely companies cannot afford to forgo this platform to advertise their products. With shorter adds, companies are prone to undergo losses.

Youtube videos provide them one of the biggest opportunities of an involuntary visual coverage. Whether viewers ask for it or not, advertisements are an uncalled treat to their eyes. The end of 30 second unskippable ads will be a huge blow for the commercial products.

Advertisers

While the transition phase of ad formats occur, advertising agencies will have to challenge their creativity and flexibility. They will need to put their ‘thinking caps’ while ideating bumper ads.

Youtube’s decision comes as a pleasant surprise for all viewers.

While I wait to see how the division of the duration of my video is split among ad formats, it will take long before we experience any kind of relief or indifference to such a move!


Picture Credits: Google Images

You’d also like to read: Back In Time: The Birth Of YouTube


Winternship Partners:
Love Matters India is an online platform that provides blush-free information and news about sexuality and sexual health for 18 to 30-year-olds in India. They are the first bilingual (English and Hindi) sexual health website in India with open, honest and non-judgmental attitude towards all topics related to love, sex, relationships and everything in between. Don’t forget to follow them on FacebookTwitterInstagram and YouTube.
SheThePeople is a video story telling space that inspires women, strengthens their efforts, exchanges leadership ideas, fosters networking and reinforces their ability to contribute to growth. Through their special videos on SheThePeople.TV they are presenting the modern Indian woman a platform to discuss and share the challenges faced by this up-tapped leadership community. Don’t forget to follow them on Facebook and Twitter.
Twitter brings you closer to what you care about. Get on an exclusive chat with Twitter’s Aneesh Madani through ED. Follow him @aneeshmadani.
The Harvard US India Initiative aims to empower the youth and promote awareness about India’s most pressing issues. Don’t forget to follow them on Facebook. 
Social Samosa is the only online publication reporting trends, insights and breaking stories on social media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here