Atharv is the management and cultural fest of IIM Indore. And it’s unique, do you know why? Well, it might have to do with the fact that it’s the only IIM in the country to have an undergrad fest.
Within just 2 years of its genesis, Atharv has grown to become the largest fest in central India. That is no small feat.
Atharv celebrates a whole lot of things. Diversity, culture, uniqueness, rebellion, chaos. It’s the conglomeration of talent and hardwork, wits and smarts. It’s about knowing when to cut corners and when to take the straight path.
But most importantly, it’s about knowing how to have fun and create the kind of memories you’ll take to the grave.
Atharv, as a word, has come to mean knowledge. However, knowledge is not static, it is dynamic and it flows. It has a life and only when people come together and share this knowledge does its true meaning ever get realized.
It promises to bring euphoria, an experience to remember and an opportunity to form new bonds while celebrating cherished cultures and unique confluence of a very diverse crowd that form the basis of the 3-day fest designed to ignite the spark in students to initiate actions and finally inspire change.
ED is proud to support Atharv as its official media partner!