Shan Richardson is big on words, but not just any words, the right words; helping business and entrepreneurial-spirited women connect with their audience. She has carved out a mark for herself in the industry as a word-wielding powerhouse, using copywriting and content-marketing as her weapons of choice in her battle to increase connection and conversion rate for women in the beauty, wellness, and fashion industries looking to push their brands beyond their limits. Rocking her mantra of “personality over professionalism”, Shan has been shattering the boundaries between brands and clients, offering creative and driven women the tools and products to stand out from their competition and create lasting impressions on their customers
Being an established copywriter, Shan has honed her mastery of language and its power to influence. She understands that the vocabulary used must not only fit the theme of the brand, but also the audience they are trying to reach, and uses her skills to craft copywriting pieces that act as their most reliable salesmen. The idea of being a “marketer who doesn’t speak like a marketer“, is a powerful tool that Shan has learned to use, helping her bridge the divide between business and client. In the fashion, beauty and wellness sectors where most of Shan’s clients operate from, Shan capitalizes on the importance for human connection through the use of concise connecting language and content marketing strategies to create an understanding of the value that a business can offer its clients.
What Shan offers to her clients that her competitors often neglect is “community”. Shan believes in being vocal, honest and reciprocative, developing mutually-beneficial relationships between brands and their audience and fostering long-term engagement that leads to higher conversion rates from clients who feel heard and understood by the brands they interact with and purchase from. Shan’s own growth through her website and on her social media platforms is based on this tenet. She leverages these platforms’ ability to connect with other people and demonstrates that businesses and brands can have personality and charm, and don’t have to be a soulless, faceless front for the sake of pushing goods onto consumers. She engages with her community, responding to direct messages and using interactive tools on her posts like polls and questions to help her audience feel like they’re a part of something real, like a proper relationship between human beings.
Shan does not shy away from using her personality as another tool in her arsenal to connect with her audience, and helps businesses to find and share their own personality. She believes that the human element behind the product is just as important as the product itself, and the results are evident with the growth both her personal brand, and her clients have achieved through demonstrating an authentic vision that a brand or business stands for. People are constantly seeking a real connection online, and can easily see through false attempts at imitating such a connection, which is why Shan’s methodology is so effective. She brings forth the human element in business. Her strategies and techniques are not just a templates to be copy-pasted across the board, but rather a change in perspective on how a brand should carry itself or how a business should seek to interact with its customers.
What Shan Wrote is the unique and powerful content marketing and copywriting service that will elevate your brand and will evolve the way you do business in the online sphere.
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