Bengaluru-based DrinkPrime, a beacon of innovation in the water purification industry, is redefining access to clean drinking water with its subscription-based, IoT-enabled water purifiers. Founded in 2016, the company melds cutting-edge technology with a customer-centric business model, ensuring affordability and convenience. With over 1 lakh loyal users and plans to expand into 16 new cities within 36 months, DrinkPrime stands out not just for its technological prowess but for its commitment to solving India’s drinking water challenges. DrinkPrime was founded by Manas Ranjan Hota, Co-founder & COO, DrinkPrime and Vijender Reddy Muthyala, Co-founder & CEO, DrinkPrime. It uses data-driven strategies and state-of-the-art technology to guarantee that its consumers have access to clean, safe drinking water. 

Let’s explore DrinkPrime’s distinctive qualities, goals, and accomplishments using a set of inquiries.

Can you share insights on the growth of DrinkPrime’s subscriber base in Delhi? What strategies have contributed to this growth?

Our subscriber base in Delhi has experienced notable growth. This expansion can be attributed to effective strategies implemented by us. Key elements of these strategies include creating awareness among the population about the hazards associated with unhygienic water cans and emphasising the suboptimal water filtration most traditional water purifiers offer. Additionally, we have also focused on educating our consumers about the advantages of opting for DrinkPrime. By combining awareness initiatives with educational efforts, we have successfully communicated the value proposition of our services, contributing to the growing subscriber base in Delhi.

How does DrinkPrime utilise AI and IoT to enhance the customer experience with water purifiers?

DrinkPrime leverages AI-powered data analytics to monitor water quality across different regions. By collecting and analysing water samples from households in Bengaluru, Delhi NCR, and Hyderabad, we gain valuable insights into the specific water quality challenges faced by each area. This data-driven approach enables us to tailor our purification solutions to address the unique needs of each area, ensuring that customers receive clean and safe drinking water customised to their specific requirements. Our water purifiers also seamlessly integrate with IoT technology, providing our subscribers with a convenient and hassle-free drinking water experience. Through the DrinkPrime mobile app, users can effortlessly recharge their water purifiers, monitor their water consumption, and adjust their subscription plans as per their needs. Additionally, the app facilitates direct communication with DrinkPrime’s support team, ensuring prompt and efficient assistance whenever required.

Could you elaborate on the benefits of subscription over ownership of water purifiers for the average Indian consumer?

Subscribing over buying a water purifier offers a range of benefits for the average Indian consumer, making them a more attractive option than purchasing and owning a water purifier. 

  • Affordability: Subscription services eliminate the upfront cost of buying a water purifier, making them more accessible to budget-conscious consumers.
  • Convenience: Most brands that offer water purifiers on subscription offer FREE installation, maintenance, and filter replacements. With DrinkPrime, we offer all of these and FREE relocation services.
  • Tailored Solutions: DrinkPrime which also operates on a subscription model, is customised to address water quality issues of a particular area, ensuring clean and safe drinking water for all subscribers.
  • Peace of Mind: Subscribers can rely on high-quality drinking water 24×7 and prompt customer support.

How is DrinkPrime tackling the unique water quality issues in Delhi, and what role does the IoT-enabled monitoring play in this?

To address the water quality challenges in Delhi, we have developed a comprehensive approach to addressing these challenges, which includes:

  • Area-wise water quality monitoring: DrinkPrime actively monitors water quality in different areas of Delhi by collecting and analysing water samples from households. This data is used to identify the specific purification needs of each area.
  • Proactive water purification measures: Based on the water quality data, DrinkPrime takes proactive measures to ensure that residents have access to clean and safe drinking water. This involves custom-building water purifiers with specialised filters to suit the particular area’s water quality.
  • IoT-enabled monitoring: DrinkPrime’s IoT-enabled water purifiers play a critical role in this process by providing real-time data on water quality and water consumption patterns. This data is used to optimise the performance of the purifiers and ensure that they are effectively removing contaminants from the water.
  • IoT-enabled monitoring is a key component of our approach to water quality management in Delhi. The real-time data provided by these systems allows us to:
  • Identify and address water quality issues quickly: We can quickly identify and address water quality issues by monitoring for sudden changes in water parameters, such as an increase in TDS or hardness.
  • Optimise purifier performance: The data from our IoT-enabled purifiers is used to optimise the performance of our water purifiers, ensuring that they are operating at peak efficiency and removing all harmful contaminants.



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