Dunking a Parle-G biscuit into a steaming, hot cup of tea or milk and artfully biting it off before it crumbles is something that we Indians easily relate to. That’s so because this iconic product of Parle has been a part of the lives of Indians for 82 whole years now.
Parle-G Record Highest Sales
Parle-G has been a general favourite munching snack of India since forever, but suddenly the biscuit’s sales soared during the COVID-19 lockdown period of three months, from March to May, the highest in the past 8 years!
“We’ve grown our overall market share by nearly 5 per cent. And 80– 90 per cent of this growth has come from Parle-G sales. This is unprecedented. As a result of the high growth, Parle as a company has gained a market share of over 500 bps,” said Mayank Shah, Category Head at Parle Products.
The company did not share the exact sales statistics but hinted at the steep rise in the graph of biscuit sales.
Values Of The Product Behind
The record-breaking sales of Parle-G biscuits are apparent due to their affordability, and since the lockdown brought a wave of the financial crisis with it, low-cost Parle-G biscuits must have helped a lot in surviving through the tough times.
Suffice it to say that the sale of the 5-rupees-a-pack biscuit was rampant during the three months of lockdown.
“We had several state governments requisitioning us for biscuits. They were in constant touch with us, asking about our stock positions. Several NGOs bought humongous quantities from us. We were lucky to have restarted production from March 25 onwards,” said Mayank Shah.
Also Read: Story Of The Immortal Biscuit Brand – PARLE-G Trivia
Crowds of migrant labourers en route to their home states confided in the biscuit, and also, many people stocked it at home given the uncertainties prevailing in the country.
Besides this, various organizations and individuals distributed packets of Parle-G to the needy.
Parle-G’s factories and distribution channels were quick to resume the function only within a week of the lockdown, to ensure product availability at the retail outlets in the country, keeping note of the surging demand for the biscuit.
Twitter Celebrating The Success
On this occasion, Twitterati was more than delighted in sharing their stories of Parle-G and the brand seemed overwhelmed to achieve the astonishing feat.
Thank you for spreading #ParleG love, kindness & warmth to our Indians. Good karma comes back. We are happy to be #BharatKaApnaBiscuit https://t.co/JgSaSs4EQ9
— Parle-G (@officialparleg) June 9, 2020
https://twitter.com/mohdzafar10/status/1270335891177902080
Introduced in 1939, Parle-G has always been a popularly chosen product among middle-income households of India. As of 2012, it had a 35% dominant share of the Indian biscuit market, and as of 2011, as per Neilson Consumer Survey,
it was the largest selling biscuit brand in the world.
It’s an exemplar of a strategically established national brand that successfully dominates the world market today.
Image Credits: Google Images
Sources: Firstpost, Livemint, CNBC TV18
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This post is tagged under: parleg, parle g, biscuits, sales, revenue, production, factories, availability, lockdown, sales soared, highest in 8 years, highest sales, biggest biscuits brand of the world, cheap biscuits, low cost, affordable, distribution, migrants, indian biscuit, company
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