Whether your Instagram page is for your business or personal brand, it needs followers to blossom and thrive in the long run. Therefore, you may wonder how to get followers on Instagram.
We notice that having lots of followers on their IG page is a status symbol for many, but having many followers on your Facebook page transcends that.
The more followers you have on your page, the more visibility and engagement it will get—-which can convert to sales, leads, website traffic, etc.
So, how do you get followers on Instagram? Our guide below outlines 10+ ways to increase your followers organically.
How to Get Followers on Instagram
Here are 10+ tested and trusted strategies that will help you get organic IG followers:
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Ensure your page is optimized
No matter how much you think your content resonates with your target audience, it is unlikely that they would be inclined to follow a page with a profile that’s not well-put-together.
This list contains all you need to do to optimize your Instagram page. Tick them off as you do them:
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- Use a profile photo that resonates with your business or personal brand, and helps it stand out. Ensure the images are of good quality.
- Add a link to your website, blog, online store, podcast, YouTube channel, etc. Make sure the link is functional and accessible.
- Fill out the ‘about’ or ‘bio’ section. To do this effectively, use keywords that are highly relevant to your niche or business. This way, prospective followers can search for these keywords and follow your account when it pops up in the search results.
- Add information about your location.
- Add contact information like your phone number and email address.
- Include your business hours if it’s a business page.
Even though you optimize your page, you may not get followers; therefore, there are some growth service providers to support your effort. When you find a trustworthy seller, you can buy Instagram followers to elevate your posts easily.
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Share content that resonates with your target audience
To reach your preferred audience, and possibly get them to follow you, you need to share content that they would enjoy.
How do you figure out the kind of content your target audience would want to see?
It’s easy. Follow these tips:
- Check out your competitors pages. Take a look at what your competitors are posting and note how their audience responds to the different types of posts.
- Conduct searches to see the kind of Instagram content your audience engages more with based on past data.
- Using the information, you gathered from your competitors and Google searches, create content that will get your audience’s interest.
Ensure your content is shareable
Producing shareable content is one of the main ways to get more followers on Instagram.
We find that people like to show others content that they consider relatable, funny, inspiring, insightful, entertaining, or educational. Our opinion? The best way to ensure your content is shareable is to make sure it has one or more of these attributes.
The goal is to understand your audience and create content that resonates with them so much that they want to share it with others. How do you achieve this? Streamline your content to their address concerns or topics that they likely find useful and relevant.
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Share content frequently
The frequency of your posts has a direct correlation with how much your followers will grow.
Consider this.
When you frequently post relevant content on your Facebook page, the more visibility your page enjoys, and the more your followers grow significantly over time.
Don’t fret yet. These two tips make it easier to post frequently on your IG page.
- Plan ahead with a content calendar. With a content calendar, you can plan what you want to post and when. By doing this, you create an organized schedule for your content.
- Use scheduling tools to post. Social media scheduling tools help you schedule and share your social media posts when you want to—-and the best part? You don’t have to be online. Simply schedule your posts and call it a day.
Post when your target audience is active
It is not just about the quality of your content, when you post it also matters.
Sharing your content at the time of the day when your audience is most active will help your content create more impact.
Research into what time of the day your audience is most active and streamline your posting schedule to fit their Instagram habits.
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Run Instagram ads
Another way to get followers on this popular platform is to run IG ads. As a matter of fact, many people consider this first when looking to increase their follow count.
To ensure that your ads convert to followers and engagement, create captivating and relevant content that your audience looks forward to.
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Engage your audience
Your brand will resonate more with your community when you consistently interact with your audience.
Regularly request feedback, repost relevant content generated by your community, and provide funny or interesting responses.
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Make use of hashtags
Hashtags are great for increasing your page’s visibility to the right audience. It helps your target audience find and engage with your content, which can lead to more followers over time. You can pick suitable hashtags for your niche and posts. For example, if you have a page related to wellness or health, you may prefer #wellness, #wellnessjourney, #fitnessmotivation, etc. You can even create your own hashtags!
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Use influencer marketing
Partnering with influencers is another effective tool to get more followers on Instagram.
Use influencer marketing to connect with potential followers who make up their audiences.
Frequently Asked Questions (FAQs)
Can I use giveaways to get followers on Instagram?
Yes, you can. Conducting giveaways on your page can help increase your follower count.
How can referrals get me more followers on Instagram?
Referrals are excellent discoverability tools for business pages.
To leverage referrals, always ask customers to tag your page in their social media posts (especially in ones where they’re using your products).
This way, you take advantage of consumer-generated content to gain more visibility, followership, and ultimately sales.
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