Blend It Raw Apothecary, the brainchild of Aarushi Singhal is a skincare and wellness brand that aims to simplify self-care. Founded by Aarushi at the young age of 19, the brand quickly gained a reputation for its knowledge-oriented approach. The brand offers a unique range of single ingredients in their purest form, directly sourced from small Indian farms. The goal is to empower individuals to understand and craft their skincare rituals using these simple, unprocessed ingredients. Blend It Raw Apothecary champions a shift from complicated commercial products to holistic wellness.
Aarushi Singhal, the brain behind the brand
Aarushi Singhal, the visionary behind Blend It Raw Apothecary, brings a fresh perspective to skincare and wellness. Her educational journey includes economics, German language proficiency, and organic skincare formulation. Despite her young age, she boasts an impressive personal blog, “Glitternaturally”, which significantly contributed to Blend It Raw Apothecary’s credibility. Aarushi’s vision is to educate people about the benefits of simple, natural ingredients and to demystify skincare. Her goal is to empower individuals to create formulations at home, putting them in control of their self-care.
Mission, Vision, and Beliefs of the Brand
Blend It Raw Apothecary’s mission is clear: to be a one-stop wellness shop offering unprocessed, single ingredients while educating people about their benefits. The brand believes in simplifying self-care and wellness, advocating for uncomplicated, understandable ingredients. The vision is to shift the skincare industry from complexity to clarity, making skincare accessible to all. Blend It Raw Apothecary empowers customers to become their skincare formulators through education and knowledge-sharing. Ingredients are sourced directly from small Indian farms, promoting fair trade and uplifting local communities. Sustainability and human rights are at the core of the brand’s beliefs.
Products and USPs
Blend It Raw Apothecary stands out by offering single, unprocessed ingredients sourced directly from small Indian farms. Unlike commercial skincare products, this brand advocates for simple, understandable ingredients. It provides customers with the knowledge to formulate their skincare rituals, fostering a return to basics. With a cumulative customer base of over 100,000 and a retention rate of approximately 60%, the brand is steadily gaining momentum in the market. The product range includes ingredients like rose petals and rose water, sourced directly from the farms they support and many other botanical powders, herbs, oils, etc.
Blend It Raw Apothecary’s focus on sustainability, fair trade, empowerment, and education sets it apart. This brand’s commitment to transparency and knowledge-sharing is evident in its unique approach to skincare.
Conclusion
Blend It Raw Apothecary isn’t just a skincare brand; it’s a wellness movement led by its passionate founder, Aarushi Singhal. This brand simplifies self-care by providing single, unprocessed ingredients that empower individuals to curate their skincare rituals. With a strong commitment to sustainability, fair trade, and community upliftment, Blend It Raw Apothecary’s mission extends beyond skin care. It’s about feeling good inside and out. Check the huge range of products on the brand’s website, and choose your path to simple self-care.
