February 24: The personal care sector in India has quadrupled its growth this year. With access to knowledge sources from influencers and experts, There has been a paradigm shift towards brands that are innovative and inclusive products. However, Many Local brands are unable to satisfy customers who hail quality, innovation, and diversity as their key priorities in purchase decisions.
While the market for beauty products is booming, Several customers’ needs are going unnoticed. This behavior is stimulated by retailers being conscious of the brand and developing niches based on competitors. In this scenario, Incubators have tapped to fill in the market gaps. Incubators across the globe have curated notable brands in the arena of personal care. Whether it is an influencer or community-driven, this all-in-one –support –company has made a significant contribution to the global beauty retail landscape.
To set out the image of Indian beauty brands amongst the international brands, Avercurate has curated product offerings that are not just new innovations to the Indian market but also tailored them to be inclusive with diversity and culture. Avercurate Group is a digital conglomerate, that curates brand portfolios in the realms of beauty, lifestyle, wellness, and personal care. It aims to develop in-house brands for vivid categories that will accommodate the personal care needs of the industry. The company plans to introduce additional brands by the end of the year including its first skincare and body care lines to diversify the growing portfolio.
To foster an innovation culture, This curator of brands has introduced Avercurate Acceleration and Incubation program to invest in and partner with like-minded brands to accelerate and embrace collective vision by enabling them to leverage the strength, expertise, and guidance. Each portfolio brand is inspired and created with creative and bold artists and founders with an entrepreneurial spirit. Talking about future plans, the company said it would invest in community-driven brands. Further, it is gearing up to create brands with brand aspirants to drive innovation and diversity.
According to the latest announcements, Avercurate will make further strategic investments in several brands in the arena of personal care to target a wider audience.This brand incubator is in now talks to enhance commerce for Indian consumers to experience a never-like-before global beauty atmosphere with Advanced technologies . While we gear up for their next launch , this digital surprise is also worth the wait.
