The Rising Business Of Apology Critics

Sorry is one word but it has the power to end even a war.

Alright, not to get too poetic or philosophical about it, but the word ‘sorry’ is very powerful in that it shows in one word, how bad one feels about their actions and that

Apparently, certain people have figured out exactly how influential and powerful this word can be and make it into a business.

Yes, a business. Apology critics, books revolving around apology and even websites are popping up and the business of apology is quickly rising in ranks.

The people behind SorryWatch have managed to make a business out of critiquing and analyzing the different kinds of apologies that are made in the public arena.

But what else do we know about this business of apology and who far fetching it actually is?

apology critics

Read More: Why Bollywood is Succumbing to the Political Bullies of India?

SorryWatch… Making Apologies Great Again

The website SorryWatch was founded in 2012 by journalist and author Susan McCarthy after her 2001 article on Salon.com touched a lot of people and she got some really interesting reviews and feedback even 10 years down the line.

McCarthy realized that a good apology is actually something that people value and so along with her friend, Marjorie Ingall who is also a journalist started the apology review website.

Over the years they have earned a sizeable following with an average of 15,000 views per month coming to the site and as per reports their better liked posts getting about 8 or 9,000 views in just a single day.

Ingall and McCarthy take up popular and even personal apologies that people send to them and critique and analyse them. Figuring out where the apologizer went wrong, how it could have been better and more.

They have covered a wide range of apologies from Ariana Grande to Lance Armstrong to Amtrak and also United Airlines.

But it is not just bad apologies they cover, in fact, they have also shed light on some of the good apologies people have given and why exactly are they good.

But it is not just bad apologies they cover, in fact, they have also shed light on some of the good apologies people have given and why exactly are they good.

This is one business I can get behind because people, it seems, have forgotten what it means to give and receive a good and genuine apology.

A good apology can work wonders for a relationship and help build trust and repair fractured bonds much faster than a lame apology.

Apologising for a mistake is common but it takes a bit more of an effort to give a genuine apology and many people do not want to go that extra mile.

The fact that SorryWatch is still in business and quite popular at that shows how far away human beings are from giving a good apology. But with enough time maybe people will start to give a better apology than they do now.

Image Credits: Google Images


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