BTS, the fast-growing South Korean band is coming out with their latest album Map Of The Soul: Persona on April 12th.
However, before that, just like always, the 7 membered band (RM, J-Hope, Suga, Jin, Jung Kook, Jimin and V) released the comeback trailer song for it on March 27th on 12 am KST.
Within just 3 days, the video on YouTube has already crossed over 16 million views and is being massively appreciated by the fandom, especially for the reference it makes to BTS’ 2014 album ‘Skool Luv Affair’ trailer.
The Persona trailer starts on almost the same lines as the 2014 trailer and has heavily taken from RM, the leader’s, part from the Intro: Skool Luv Affair song in the 2014 album.
The song talks about self-worth and finding his real identity over the years. With lyrics that talk about how he is divided into different roles of idol, rapper, Namjoon and leader, as well as references to ‘cancel culture’ especially bringing up the popular phrase ‘But Namjoon’ that many K-pop fans use to bring up past mistakes of Namjoon to cancel the artist further, the song is all about letting those things go.
Persona the song talks about evolving in this world and personal growth, with the line “I just wanna give you all the shoulders when you cry” in particular hitting many fans hard since it seems to be offering support to people in times when they might be feeling weak.
However, the song has created an interesting challenge, called the Persona challenge, where inspired by the lyrics, BTS ARMY (the official fandom name) are sharing their personal stories of growth and how they overcame difficult and trying times.
https://twitter.com/naija0329/status/1111051029800538112
https://twitter.com/jjongarchives/status/1111046869747200002
https://twitter.com/ImThirsTaeKim/status/1111060962457477120
https://twitter.com/Chaching1201/status/1111063202240974848
2015 2019
— destiny (@BTdeS_twt) March 27, 2019
My self worth and confidence was based completely on the validation of those around me (boys, friends etc). I went through so much, and have fought to grow from it all
I’m so proud of the woman I am today
#PersonaChallenge pic.twitter.com/vFIMSXOSaU
https://twitter.com/HjnunezIII/status/1111042516395180032
https://twitter.com/fairybunhun/status/1111012566657105920
https://twitter.com/dxnixiio/status/1111059342994886656
https://twitter.com/honeygirltwt/status/1111024748048367619
https://twitter.com/Crumbles4Kookie/status/1111070249460346881
https://twitter.com/eternalsunseoks/status/1111134605623676933?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1111134605623676933&ref_url=https%3A%2F%2Fwww.teenvogue.com%2Fstory%2Fbts-persona-challenge-fans-sharing-accomplishments-bts-inspired-them
https://twitter.com/ipurpleyouhobi/status/1111591780523241472
2012: I was on the verge of giving up. I starved and harmed myself. I saw no future and had no dreams. Thought that was it.
— Bidu⁷ | (REST) (@cupcakehobi) March 28, 2019
2019: I'm about to graduate Uni. I still struggle but haven't harmed myself in 3yrs. I'm healing. I have a dream. I'll get there one day.#PersonaChallenge pic.twitter.com/VqcjR6RQea
The challenge it seems was originally created by a New Yorker, Josh, who posted on his Twitter, asking people to compare their 2019 self with their 2013 self and see how they had changed.
persona challenge post your 2013 vs 2019 self https://t.co/14jKzXWrQy
— funky student (@natskashi) March 27, 2019
The challenge went viral from there, with the #PersonaChallenge trending worldwide with over 50k tweets contributing to it. ARMYs from all across the world, sharing their stories and being happy how they had grown to love themselves.
https://twitter.com/_Lizzie_Jean_/status/1111130793865342976
This is such a positive and interesting challenge, where it builds the community even closer to each other and allows them to see how people get over their difficulties.
What is your Persona challenge? Let us know about it in the comments below.
Image Credits: Google Images and Twitter
Sources: Twitter
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