The “Stop Hate For Profit” campaign has taken social media firms by storm. Many huge corporations have joined hands, pledging they won’t advertise on these sites to protest against hate speech.
Coca-Cola announced on Friday that they’ll temporarily pause paid advertising on all social media websites, including YouTube. The move follows the footsteps of other major companies like Unilever and Verizon, who have joined the “Stop Hate For Profit” campaign.
Hershey’s, Levi’s, Dockers and numerous other brands have also joined the movement, either by not promoting paid advertisement at all or by decreasing the revenue they spend on it.
Coca-Cola, on the other hand, clearly stated that they weren’t joining the movement.
“There is no place for racism in the world and there is no place for racism on social media,” James Quincey, Coca-Cola’s CEO said in a statement.
“The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.” he further added.
The soft drink giant will pause paid advertising for the month of July, making it the third major brand that is doing so.
What Really Went Wrong With Facebook?
The recent US riots have given birth to a conversation much bigger than the initial issue. The murder of George Floyd brought people’s attention to the audacious behaviour faced by black people in the country.
The incident also projected President Trump’s response during such situations, making his path to winning elections this year, a bit more toilsome.
During the initial days of the US protests, Trump posted a comment on both Twitter and Facebook saying that he would “send in the National Guard“. He also warned that “when the looting starts, the shooting starts“.
But, while the comment was censored on Twitter, Facebook did nothing, as it did not violate the company policy.
The Changes Brought In Effect By Facebook
Mark Zuckerberg, Facebook’s CEO has declared a few policy changes, considering the recent line of events. And with Facebook being the company facing the brunt of the fire, it was time to bring in these changes, which will be crucial in cementing Facebook’s reputation in the coming months.
The social networking giant has addressed the issues (Hate speech, misinformation and violent threats) eating away at the companies prominence in the recent policy update.
The recent events have been nothing but shameful and cruel, and to see that big brands are coming together to fight a major power of another sector is really heartwarming, especially for every single person who protested against the injustice and racism.
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