Navi Lubana- an emerging name in the Punjabi Music Industry who can not only direct a mesmerising video but can also make you swoon with his good looks on camera. This director cum model has created quite a buzz in his career spanning just over 3 years. His works that include songs like, Sunroof, Giddha, Open Head, Channa and Thok Thar Di are all a refreshing treat to one’s eyes. He packs his videos with a message to value self respect and empathy towards others in a way that this Gen Z understands. His videos are an amalgamation of traditions and values with a dash of romance, which makes for a beautiful and enriching experience on screen.
He has directed over 24 songs in just 3 years and yet has managed to give us some of the most memorable songs of this generation. His videos stand apart from the crowd because of the values and passion infused in them. The brand new song, ‘Giddha’ with Elly Mannat, Shehnaz Gill, Afsana Khan and Sultan has crossed 3 million views on YouTube and stands evidence to Lubana’s genius. This song was released on Billionaire Boyz Production channel and adds up to his list of super hit songs like Channa, Thok Thar Di and many more.
In a conversation with Navi Lubana, he speaks about his fascination for the work of a video director during his early days as a model. He used to observe the director carefully in order to understand and learn the craft better. Though he has moved over to the back of the camera as a video director, he hasn’t let go of modelling completely.
Navi Lubana was born and brought up in Jalandhar and completed his MBA in International Business and Finance from Amity University, Noida. He later went on to study at the California State University, Birkbeck University, London to broaden his horizons and world view. Working as a Financial Analyst at American Express, he had made everyone proud back home.
But despite all of the success, his inclination towards music and video direction grew every day. He had his first modelling break in America where he walked the ramp at the American University. From that day on, he hasn’t looked back and has continued to shine with the support of his family and friends.
His journey has not been a piece of cake till date. He has had his fair share of blunders and last minute panic moments ranging from non completion of sets in time, no suitable locations for shoots to technical issues hindering an on going shoot. But these have never stopped him and he continues move forward with his team and always thanking God for their support. He talks very passionately about his team, “With the help and support of my amazing team, even a bad place can easily be turned into something great!”
He aspires to make a mark in the Punjabi Music Industry with his aesthetically as well as emotionally enriching music videos. His hard work and sheer will have helped him survive his competition and he is ready to put all in for his future here. His message to the younger generation is simple yet essential, work hard to fulfil your dreams but never forget your parents and their smiles.
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