With Shark Tank India’s second season ongoing, there is much buzz and hype over every interesting pitch and eventual result it ends up having. From a pitch being passed over by any particular judge to them all fighting over a certain pitch to many other things, all are talked about and discussed with much interest online.

It is not just the memes that are a point of conversation but what actually happens in these episodes that fans talk about in online circles.

But it was the recent pitch of a hair dye company and what followed after that became quite a talking point amongst fans with some taking to trolling and mocking the founders for their eventual decision.

Paradyes CEO’s Post

In a recent episode of Shark Tank India, the Indian hair dye company Paradyes appeared to make their pitch. The company represented by its founders, husband-wife couple Siddharth Raghuvanshi and Yushika Jolly impressed the judges with their business so far and even had the judges fighting over them.

They eventually decided to take on boAT co-founder Aman Gupta and SUGAR Cosmetics CEO Vineeta Singh’s offer of funding of Rs. 65 lakhs for 2% equity in the company as compared to Lenskart CEO Peyush Bansal’s offer of ₹65 lakh for 1 percent equity.

However, Jolly took to her LinkedIn to make a post about what followed after the episode came out and especially the reaction she received online.

She wrote:

I’m starting to believe that we, as a country, despise women for being assertive and having opinions. In the last 48 hours, I have been called “rude,” “smug,” “manupulative,” “greedy,” , “bitch” and “unprofessional.”

Hate messages abound in my DMs, in the comments on my personal page, and even on my brands’ page. I draw attention to the gender prejudice because, in contrast, my husband, who is also the co-founder, is getting praised for his excellent negotiating skills and his smile (which I do agree with)

After we chose not to accept Peyush’s offer of 1% (a tough decision), a lot of people questioned that decision. As a founder, I’d like to believe I know my business better than any keyboard warrior.

We decided to go with Aman and Vineeta for 2% at that time since we thought they were better suited to our needs. We could have chosen Peyush if we were truly that “greedy.” In my last post, I have defended my motivations.

After analysing the situation in the tank, I made a calculated choice to lower our cap from 3% to 2%, which I believe was a good demonstration of opportunity x negotiation. And for everyone asking why create a mess for 1%, please go and build your own business and only then will you realise how important even 1% is.

There have been a few remarks about sugar maybe acquiring paradyes in the future; all I’m asking is that you review our unit economics.”

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She further added that

It’s really difficult to even address this, to be honest. For those who don’t know, I lost my father one month after starting paradyes. He was my biggest supporter and would have been the happiest to see me where I am now.

I could have easily sat back, joined the family business, and enjoyed the benefits of my father’s hard work. I made the decision to create something of my own with my family’s help.

We weren’t on Shark Tank for my family’s business; that wasn’t the deal. At Paradyes we have our own R&D and manufacturing setup, which was sufficient to secure the deal we proposed.

One positive outcome, FINALLY. Following our airing, our sales have almost doubled on our website and in a few specific marketplaces. Our website has seen a 20x spike in traffic.

Numerous distributors and detailers have contacted us. In the last two days, our Instagram has gained more than 9k followers. On a personal level, I have received over 3,000 LinkedIn requests, and my number of followers on this site has grown from 1,000 to 6,000+.

All in all, I believe that being on Shark Tank will change the game for us and cause you to see us much more frequently moving forward.”

Shark Tank India judge Aman Gupta also actually commented on the post and said that

“You were amazing. There aren’t many businesses where Shark fight happens like this. This shows the power of the entrepreneurs and the start up. Secondly, you did really well and did what was right for your business and your customers.

That’s what matters at the end of the day. Thirdly, you were there on the tank the first time and still your confidence was amazing. I sit on the chair and sometimes it’s the heat of the moments, the tank, the 13 cameras , the emotions, the feelings etc. that get to me also many a times even till now.

For you this was still the first one on the tank and I haven’t seen many as confident as you. And most important, forget the chatter around. Some like to get that attention by saying negative things once you are in the public light.

It’s a part of being in limelight. Ignore the negativity and happy to hear that sales are increasing and brand is getting the right traction. Focus on the positives. You be you and stay strong.”

The post was meant to highlight the double standards of how online people reacted to females and males in such situations, being harsher and crueler towards the former.

Image Credits: Google Images

Feature Image designed by Saudamini Seth

Sources: NDTV, Hindustan Times, Business Today

Find the blogger: @chirali_08

This post is tagged under: Shark Tank India Contestant, Shark Tank India Contestant post, Shark Tank India Paradyes, Paradyes company, Paradyes ceo, Paradyes founder, Paradyes Siddharth Raghuvanshi, Yushika Jolly, Yushika Jolly paradyes

Disclaimer: We do not hold any right, copyright over any of the images used, these have been taken from Google. In case of credits or removal, the owner may kindly mail us.

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