At the peak of the 21st century, we live in a time where porn websites and empathetic teenagers are doing a better job at saving the environment than our very own government.
That’s right, one of the world’s most infamous adult websites – Pornhub, has come up with an excellent marketing strategy to improve the sad state of affairs we’re witnessing on planet Earth.
The company has started an initiative called ‘The Dirtiest Porn Ever’ campaign, a video starring a couple engaging in sexual activity on one of the world’s most polluted beaches.
As the video progresses, a cleaning crew from Pornhub is shown picking up the trash from the shore to eventually reveal the couple that had been previously blocked from view because of the garbage.
https://twitter.com/Pornhub/status/1166401130953347072
How Does The Campaign Work?
For every view that the video gets, Pornhub will make a donation to Ocean Polymers, a non-profit organization that collects and processes plastic from the world’s oceans.
And given the fact that Pornhub has an average of 40 million visitors streaming to its content daily, the marketing gimmick can actually prove to be a great success.
In a statement, the vice president of Pornhub, Corey Price, said:
“As of today, 12.7 million tons of plastic can be found within the depths of our oceans. What’s perhaps even more shocking, is that scientists predict that there will be more plastic than fish within our oceans in only 30 years.
Ocean pollution has grown to become one of the most significant global issues of our lifetime, and it’s only getting worse. That’s why it’s imperative that we use our platform to raise awareness and inspire change – not just for the time being but for generations to come. We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be.”
Also read: The Origin And Evolution Of Porn In India
Apart from the campaign, the company has also created a website that explains to its users how to avoid single-use plastics that end up dirtying the oceans – by suggesting three simple steps:
- Buy as little plastic as possible
- Recycle all single-use plastics
- Clean up after yourself if you’re outdoors
Not A First
It’s not the first time that Pornhub has tried to raise awareness against a global issue, it has always been invested in creating content that raises eyebrows but then also, contributes to a much bigger and significant cause.
In one of its earlier initiatives, called ‘The Beesexual Campaign’, the company tried to divert people’s attention to the falling number of bees in the world.
In another such campaign, it invented a device called the ‘Wankband’ that you can wear on your arm before you sit down to have some “me time” and it would create power when moved in an up and down motion, storing the electricity in the form of kinetic energy inside the band, which you can use later for a number of purposes such as charging your mobile phones and laptops.
Well, when it comes to talking about climate change, all of us have long sermons to pass on to each other but what happens when we’re actually asked to do something about it?
Clueless, aren’t we?
But since you did not have an answer, Pornhub created one for you. Isn’t watching a video the very LEAST that you can contribute towards the global menace of climate change?
I think it is. I mean, if you can’t go out and remove your own trash can from the road, you can at least sit in the comfort of your room and enable someone else to do the job for you. Right?
Let us know in the comments down below if you agree with us or not.
Sources: Indy100, Forbes, Twitter + more
Image Credits: Twitter
Find the author @MoulshreeS
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