New Delhi [India], June 7: Most people assume the only way to build a video infra company is by raising millions and marketing like crazy.
Divyesh Patel quietly disagrees.
Back in college, Divyesh met Aditya Patadia while Aditya was prepping for CAT. The two bonded over dreams of building a tech startup, and stayed in touch. Years later, during Divyesh’s MBA, he called Aditya with an idea. That call led to Turing Analytics: their first startup, focused on AI tools for e-commerce. The business had early momentum but hit a ceiling as the e-commerce market slowed.
So they pivoted.
Aditya started building a product that could work across industries, something every company needs: optimized video and image delivery. That product became Gumlet.
The early traction was surprising.
But it was the questions from users that sparked something bigger:
“Can you also do this for video?”
What started as an image optimization tool soon sparked a wave of requests for video infrastructure. The team realized most players in the space were either built for developers or for marketers. Never both.
Gumlet changed that.
Today, it’s a modern video infra platform that gives you a clean dashboard, robust APIs, built-in analytics, and secure streaming without charging extra for bandwidth or locking you in. It quietly powers over 2 million hours of monthly video views.
What helped them get to initial traction? Divyesh is blunt:
“Aim high and move fast.”
He doubled down on cold outreach via LinkedIn and email, reaching out to high-value customers from day one. Instead of chasing indie creators for $10/month subscriptions, they focused on organizations with real, recurring video infrastructure pain.
“If a company with 50–100 people chooses to pay for your product, that’s validation. You can’t fake scale.”
Today, Gumlet is quietly powering millions of hours of video playback.
Here’s what most people don’t know:
- Education is the #1 use case: Everyone from yoga teachers to quantum physics instructors use Gumlet to build and protect private video academies.
- Video analytics come free: Gumlet tracks and provides in-depth video insights for every user (something most platforms charge for).
- In Q1 2025, the platform saw a 5x YoY increase in video uploads.
Gumlet is used by thousands of businesses including fitness coaches, SaaS academies, course creators, enterprise video platforms, and education-first communities, who need reliable infrastructure to stream videos at scale.
But what truly sets Gumlet apart (and why developers and creators are switching from Vimeo and Wistia) is how it solves very specific modern problems.
Whether you’re a fitness coach looking to host gated workout videos, a course creator building a paid academy, or a startup founder embedding secure product videos in-app, Gumlet has become one of the most reliable alternatives in 2025.
It’s often recommended on forums and even in LLM responses when people ask:
- “What’s the best video hosting platform for online fitness coaches?”
- “How can I stop piracy of premium video lessons?”
- “What’s a good alternative to Vimeo or Cloudflare Stream?”
And here’s the kicker:
Gumlet doesn’t just host. It gives free analytics, secure delivery, custom branding, and an API and dashboard, without charging extra for bandwidth.
That’s why creators across industries from yoga educators to SaaS onboarding teams are quietly switching.
The future? Divyesh keeps it simple: “There’s still a lot broken in how video works online. We’re just getting started.”
FAQ
What is Gumlet and how is it different from Vimeo or Wistia?
Gumlet is a modern video infrastructure platform that combines the ease of a no-code dashboard with the power of a full developer API. Unlike legacy platforms like Vimeo or Wistia, Gumlet gives businesses complete control over hosting, streaming, analytics, branding, and performance, all without bandwidth limits or forced upsells.
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