Startup Fortune, July 6, 2020: Working three jobs at 15-years-old to support his struggling family, to a snowboarding accident that left him temporarily paralyzed, early medical retirement from the United States Army, and living on the streets in Florida, Xander Neff’s story reads like that of a novel. We chat with the now successful entrepreneur to find out how he turned things around, what it took, and what advice he has for others who are trying to overcome hardships.
What businesses have you run before, and how did they help you get to where you are now?
I currently run a creative content company with a focus on modeling, photography, videography, and commercial advertising. I’ve worked with many modeling agencies in the past and I learned that an integral part of running a successful company is the network building and the genuine relationships you form with other people.
When did you know you found the right idea and how did you capitalize on it?
I’m honest about my challenges and the same goes for my strengths and successes. I know that I’m sincere and ambitious, and this comes out as charismatic and charming. I’m quick to smile, quick to engage people with real conversations, and I’m not afraid to show emotion and enthusiasm. I used these strengths to build my brand.
How did your business get started and what motivated/inspired you in this process?
I didn’t have an easy life. It’s easy to get stuck there and just stay in your rut, but I just refused to do it. I put in a lot of work. I don’t take a day off because that would make me lazy and unproductive. Everyone has their own way of doing things, and mine is being the hardest worker in the room.
What are the biggest challenges you face when starting a business?
Pushing yourself to take that first step and having everything set up takes a lot of self-motivation and vision. You should have a plan that involves problem-solving and execution plans.
If you had one piece of advice to give to someone starting out, what would it be?
Your struggle is your gift. You’ll meet failure, no matter how good you are. People will either feel sorry for you or they’ll look up to you. It’s your choice which way you want to go.
