Shark Tank India has led to some interesting and a wide array of startups. Now, Anupam Mittal, one of the judges or Sharks as they are called, has spoken about three investments of his from the show that have gone on to earn huge revenue.
In a recent interview, he revealed how some of his investments made on the reality show have gone on to achieve revenue milestones that many would have dismissed as aspirational just a few years ago.
From a humble flour brand operating out of a small chakki to personal grooming and home storage ventures, three of his most talked-about investments, Sharma Ji Ka Aata, Winston, and Homestrap, have grown exponentially.
What Did Anupal Mittal Reveal?
Anupam Mittal is known not just for being the founder of Shaadi.com, one of India’s biggest matrimonial sites, but also for his stint as a judge at the business reality show Shark Tank India. Mittal has served as a judge on the show since its first season, which came out in 2021 and is now entering its fifth year.
In that time, Mittal has invested in various businesses that appeared on the show, with some having gone on to achieve humongous success with the right investment, mentorship, and guidance.
Anupam Mittal, appearing for an interview at the YouTube channel Think School, spoke about three particular startups, how much he invested in them, and the stage they have reached now.
He brought up the examples of two companies, Winston, a personal appliance company, and Homestrap, a home storage and organizing company, that went from earning Rs. 30 lakh and Rs. 50 lakh a month, respectively, to bring in an annual revenue of Rs. 50-60 crore.
Mittal spoke about Winston, who appeared on the show’s second season, who had at the time been making Rs. 30-35 lakh in revenue monthly.
Mittal, along with another Shark, Vineeta Singh, chose to invest Rs. 1 crore in the company for a 10% stake.
Read More: Why The Gap In Self-Made Vs. Inheritance Women Billionaires Globally, As Compared To Men?
Since then, the company that sells trimmers and other such beauty appliances has grown manifold, with Anupam saying that “Now, they are doing Rs 60 crore annual revenue.”
As per reports, this is almost a 1000% increase in profit in just a few years.
Another company he mentioned was the home storage and solutions brand, Homestrap, which was featured in the show’s second season. Before appearing on Shark Tank, Homestrap was bringing in a revenue of about Rs. 50 lakh per month.
Mittal stepped in with an investment of Rs. 50 lakh for 7% equity, plus additional funding of Rs. 20 lakh via debt at a 10% interest. Today, as per Anupam, the company is raking in an annual revenue of Rs 50-60 crore, a huge leap from its earlier figures.
The third success story he mentioned was that of Sharma Ji Ka Atta, a small flour mill business in Pune. The business had initially been making just around Rs. 50,000-60,000 per month in sales. Mittal, however, apparently saw potential in them and decided to invest Rs. 40 lakh for a 20% equity.
The brand now called Sharma Ji is earning over Rs. 10 crore in annual revenue. Mittal, speaking about them, said, “They wanted to do packaged products, everyone said no. I called them again and invested in them. Now, they are doing Rs 10 crore annual revenue run rate. Now they have set up their own factory.”
In a LinkedIn post made in May this year, Anupam also mentioned three things he has learned from entrepreneurs, writing,
- “They start with a personal problem.
- They focus on passion and product over endless planning.
- They build brands that resonate with authenticity.”
Image Credits: Google Images
Sources: The Economic Times, The Indian Express, Business Today
Find the blogger: @chirali_08
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