January 22: Innovura Entertainment was started with the sole purpose of revolutionizing the Hip-Hop scene in India and bringing young unrecognized talents into the limelight and helping them become the ‘Next Big Thing’ in the industry.
One of Innovura Entertainment’s key pillars and pioneers is Mr. Rahul Prakash who is designated as the Co-Founder of the company. It is his key ideologies which have powered the rapid rise of Innovura Entertainment in the Hip-Hop industry.
On being asked about his vision and mission for Innovura Entertainment, Mr. Rahul Prakash was quoted saying,
“Majority of talents have unrealised dreams and potentials due to both low financial support and a lack of know-how on how to reach their optimum level of success as an Artist. We have an aim of unearthing such prodigious talents and nurture them to become some of India’s most successful Hip-Hop Artists.”
He has an incredible vision of seeing Hip-Hop industry grow into the mainstream Indian market. “In a country with such a large and diverse population and a huge amount of people with access to the internet, there is still relatively less amount of Hip-Hop music being consumed. We aim to eventually bring Hip-Hop as one of the mainstream and successful genres at par with other genres and commerical Bollywood music as seen in the West.”
Innovura Entertainment is focused on promoting talents in the Hip-Hop industry.
Heads have been turning towards India as it has been witnessing a blazing surge and love towards the Hip-Hop culture and lifestyle. Innovura Entertainment has been a significant representative of this art form for our country.
As a Hip-Hop enthusiast, it is absolutely phenomenal to see this incredible and promising avenue provided by Innovura Entertainment to finally experience some of India’s best hidden gems.
